Top 20 Best Resources For Mobile Marketing You Will Need

1. What Is the Difference Between Responsive vs. Adaptive Web Design?

Tech Republic’s Ryan Boudreaux explains two of the main approaches to mobile design. Key takeaway: The users may get the same experience, but the delivery and back-end coding requirements are different.

2. The Importance of Responsive Web Design for Small and Medium Businesses 

On the Huffington Post, Don Dodds highlights three key benefits of responsive web design. Key takeaway: Use responsive design or risk losing your audience.

3. The top 25 responsive design tools

Brad Frost gives you a pick-list of resources for responsive design. Key takeaway: Responsive web design is still evolving so expect to see more tools as it develops.

4. Why responsive email design is more important than ever

The Next Web, Abhimanyu Ghoshal explains that 47% of emails are opened on mobile devices and gives a primer for mobile email optimization. Key takeaway: Go mobile first for email design but don’t forget to optimize the site you want people to land on.

5. The Next Generation of Responsive Web Design: RESS 

Neil Taplow explains how combining responsive web design and server side technology could provide a better mobile experience. Key takeaway: RESS is the future because it cuts mobile load times and allows device-specific calls to action.

6. Designing for Mobile: Responsive Design vs. Mobilized Sites vs. Mobile App

IT World’s Daniel Dern compares the three main options for mobile design. Key takeaway: The choice depends on goals, budget, coding skills and more, though it’s likely that more and more sites will start out being responsive.

7. Why Mobile Apps Make Sense For Your Business

Jaime Soulati says your business needs an app and shares tips for mobile app development. Key takeaway: Mobile apps make sense for business, but you have to invest in developing them properly.

8. Does Your Small Business Need a Mobile App to Stay Competitive?

Christopher Null discusses the high cost of mobile app development. Key takeaway: It’s important to research and establish the need for an app before diving in.

9. Does Your Business Need an App?

On the Australia Business Review, K’Lee Banks says apps are useful promotional tools for business. Key takeaway: Check out the 15 possible uses of apps listed near the end of the article.

10. 9 Mobile App KPIs to Know

If you are going to develop a mobile app, you need to see whether it represents value for money, says Mashable’s Lauren Drell. Key takeaway: Identify the bits of data that matter to your business and track those.

11. Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected? 

On AdWeek, David Tainton discusses the integration of ads into responsive designs. Key takeaway: Responsive design should also help ad revenue.

12. Marketers Favor Adaptive Web for Branding, Responsive for Commerce 

The question of which type of mobile design to use may be a business one, says Siteworx. Key takeaway: Consider integrating both types of design, but be warned: the learning curve is steeper.

13. Email Marketing is Changing – The Rise of Mobile and Triggered Emails.

KISSMetrics has a useful infographic outlining how email marketing must adapt to the mobile world. Key takeaway: Poor email formatting will make mobile users delete and unsubscribe.

14. Important Usability Considerations in Mobile Design 

Evalauted by EMA’s Rob Rayfield. These includes understanding the context of mobile browsing and the types of interactions that take place. Key takeaway: Making things simple for users is the wave of the future; we should start now.

15. HTML5 Vs. Native Mobile Apps: Myths and Misconceptions 

On Forbes, Accenture’s Aidan Quilligan compares apps and HTML5 to help mobile interface developers avoid costly mistakes and the wrong choices. Key takeaway: Hybrid apps may be a good compromise, but focus on using the technology that’s within your capability now to start delivering what users want.

16. Gesture Conflicts: When Swiping Ruins the Usability of your Website

Ian Andrew of Moveable Online discusses the need to pay attention to gestures in mobile UX. Key takeaway: Concentrate on gestures being useful, not quirky, to keep people on your site.

17. Exploring Ten Fundamental Aspects Of M-Commerce Usability 

On Smashing Magazine, Christian Holst looks at the importance of scannable, simply designed home pages, minimizing sub-pages and drop-downs, catering for privacy concerns and more. Key takeaway: While doing mobile e-commerce well can be expensive, it’s a key market element which businesses should jump on now.

18. 3 Essentials for Great Mobile SEO 

Search Engine Watch looks at how to bring together SEO and UX considerations to really rock the mobile audience. Key takeaway: It’s more important than ever to look at analytics data as the basis for your mobile strategy.

19. Google’s Mobile Search Revenue To Top 40 Percent, Desktop To Fall To 40 Percent By 2016 [Forecast] 

The stats are in, and Google’s mobile search revenue is up, while desktop search revenue has fallen, says Ginny Marvin on Search Engine Land. Key takeaway: Google still leads in search, but it’s YouTube that is driving increased mobile search volumes.

20. Everything a Marketer Needs to Know About Mobile Search

Matthew Capata highlights some best practices for mobile SEO, pointing out that some of these are the same as for websites. Key takeaway: Too many to count, but it’s a good primer for creating your mobile search strategy.