Starting a business is never easy. It takes a lot of hard work, commitment, enough capital, and paying attention to details in order to get a business off the ground these days. Everyone needs a business plan, yet many entrepreneurs don't realize a marketing plan is just as vital.
Unlike a business plan, a marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts and objectives. A good marketing plans spells out all the tools and tactics you'll use to achieve your sales goals.
It's your plan of action: What you'll sell, who'll want to buy it and the tactics you need to use to generate leads that results in sales. The success of a startup will often depend on how you approach marketing.
Here are the 6 steps to marketing your first Startup:
1. Make researching a priority
This is the first thing that you need to do when marketing your first startup. Without a proper plan, your marketing endeavor, like many other activities, is sure to fall flat on it's face. Start planning with a detailed research, which will help you get an idea about your presence in the industry. It will also let your know the basic things about your competitors.
2. Acknowledge Your Target Audience
Without acknowledging who your target audiences are, you just can't start branding. You need to know a number of things:
- Know what your clients want
- Factors on how to determine potential customers
This will play a major role in deciding how you are going to present yourself to those who matter most to your business.
3. List Your Marketing Goals
What do you want your marketing plan to achieve? For example; Are you hoping a 30% increase in sales of your product per quarter?
Write down a short list of goal and make then measurable so that you will know when you've achieved your goals.
4. Make Use Of Social Media Frequently
Using social media makes your brand more popular. Think of a time about a few decades back. How would you have performed the branding and ,marketing of your business?
Surely it was difficult and frustrating. The advent of social media has surely made it easier for you to market your startup or small business. Engage with your customers on social media, share your views on different topics which are relevant to your business. It is essential to establish a voice for your brand, only then can you expect a customer to think about you when they are actively searching for a product or service.
5. Be Intellectually Honest
Many entrepreneurs are so passionate about their idea that they hold onto it - teeth bared, even after they've lost barrels full of money. In startups, the most successful entrepreneurs are able to take market input and refine their products, heck even abandon it to meet a market need.
6. Build An Ocular Presence
Remember, a picture speaks a thousand words. So, make use of images to spread the word about your business. Colors, graphics, and even fonts that you use play extremely important roles in sending the right message home. These are the basic tools that you need to communicate with any potential customer to be successful.
It is essential to provide people with an idea of what your company offers. You might need to invest a bit to establish an ocular identity for your brand. It can come in handy to build a perfect brand recall for your business, helping it stick in the minds of others. With this said, people will surely remember you the next time around when they are in need of some requirements that matches your offerings.
For any startup, it is essential to create a proper brand presence. In addition to following the steps to do that, it is important to be consistent in all the endeavors. Only then can you expect your startup business to create a brand presence that will come in handy in the long run.