Digital marketing moves fast and provides traceable results. How many times have you heard that recently? I've lost count.
In fact, I've been talking to so many people who all say the same thing;
'There just isn't enough time to plan, manage, optimize and integrate my digital strategy for results. I know I'm wasting time, but there isn't the time to put it right!'
The business case has to be fought hard to bring about positive change and results over time. By showing the business that no matter what skills and expertise are currently at your disposal there's always more to learn, manage and gain results, it's a start.
Here are 5 great reasons to take back to your business to explain why a fully integrated digital strategy is a good idea:
1. Effective and Efficient Planning
When a strategy is fully integrated, planning becomes a smooth operation. There's less stress with your team and a clear focus that allows your team to work to its potential, producing higher quality work in less time.
2. Take Control of your Processes
As you've integrated your strategy you've aligned it to processes and documentation that can be used again, and again. Your campaigns become optimized as you've provided all the tools your team could need to plan and manage your marketing activities across your digital channels.
3. Save Time with marketing
You know the industry moves fast, you've got to keep up and move fast too. You've worked hard to put the planning, processes, and management in place to make it happen. Now watch the fruits of your labor ripen. Your first campaign is ran using these components, as is your second, and your third, without a hitch.
Everyone is pulling in the same direction. There's even time for a full lunch break with everyone satisfied!
4. Save Money
Your digital marketing strategy now has everything you've ever needed. Templates, workbooks, tool-kits, spreadsheets, and an industry recognized framework to bring it all together.
You're producing more campaigns in shorter time-frames and you're not wasting time correcting mistakes. You've got analytics working to identify inefficiencies and growth opportunities. You're not just saving money, you're making it!
5. Business Growth
The strategy, techniques, and best practice you've worked hard to implement reverberate around your team. There's no longer any guesswork involved in your strategy and you're confident your next campaign will run as smoothly as the last.
Your brand is growing, the business sees the results and you're reveling in the plaudits for the change you implemented in your digital marketing campaign.
A great starting point can be to assess your current digital capabilities to get you started on your journey to full digital marketing integration.
From here, the business case grows rapidly as you steal a march on the 50% of businesses without any defined strategy.
Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA.