Market Segmentation For Beginners

Marketing is a broad category of business knowledge that covers many facets of a company's products and services, but at its foundation is the identification of markets and their subdivisions. These subdivisions or segments form the basis for which all other areas of marketing are dependent. The following is an introduction to what segmented markets are, and why they are important.

VoIP WARS: Grasshopper vs. RingCentral vs. Zadarma

So you’re VoIP curious but feel a little bit lost with so many companies offering this service?

Don’t worry, it’s totally normal to feel overwhelmed with all the options out there, especially when your business is at stake. That is why, in order to help you choose the best option for your company, we decided to review three different brands: Grasshopper, RingCentral and Zadarma.

Is Software for Social Media Really Necessary?

While many business owners use social media as part of their overall marketing strategy, a good number of them question whether investing in social media software is worth it or not. Some business owners may be seeing some decent results from their social media while for others, social media only contributes a small percentage to their bottom line. In both cases, it is definitely worth investing in social media tools to help leverage their efforts and scale their campaigns.

Why Advanced Analysis Can Help Any Business Understand Growth Signals

The internet has allowed an extended reach of customers who are spread across the globe, but it has also influenced how they respond to marketing. Successful digital marketing is swayed by these behaviors, which is why website owners do everything possible to understand them. Web analytics are some of the measures that entrepreneurs implement to make this possible. Analysis of web data can be simple or advanced.