How to Engage Customers with In-App Marketing Techniques

Mobile marketing is a channel that’s tailored according to user interests.This means when talking about mobile marketing we cannot just push our main agenda but engage the user with targeted content ie no hard sell but valuable and usable content needs to be offered in order to make the potential customer delighted.

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20 Things That Make Startups Fall Flat and Fail - Infographic

Failure is inevitable when you're an entrepreneur who loves innovation. You hear about success stories, but do you know most successful companies today have gone through many pivots to be what they are now. The entrepreneurs behind them have failed on various ventures before the imminent success. Think again and accept failure as part of the process to being a success. 

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