Optimizing your website and blog is an essential element of your content marketing strategy to get your website ranking on search engines. While SEO is rapidly changing with algorithm updates, it's still the top way for online marketers to bring organic targeted visitors to your company’s sites and to direct them towards your sales funnel if they become potential customers.
Pay per click (PPC) advertising is one of the smoothest and fastest ways to send traceable web traffic to your website. Using powerful marketing tools like; Google AdWords and Bing Ads/Yahoo.
Backlinks are still the cornerstone of any search engine’s algorithm. However, having the right types of backlinks can mean the difference between high page rankings and search engine penalties.
Therefore, it's imperative that your backlinking campaigns are being done properly and the link building strategy you are using is white hat.