In Advertising, half-life traffic is zero and for a very good reason. This means that the moment you stop shelling out cash for ads, the traffic stops and hell can break loss for your business.
The problem is, with typical conversion rates of 1-2% you're paying for 98 or 99 out of every 100 people to walk away and never come back to your site in most cases. To combat this inherent wastefulness of advertising, I have two phenomenon strategies I recommend no matter which method of advertising you use.
Strategy #1: Try to Get Permission to Connect
Collecting emails should be important. Seriously consider offering something in exchange for a visitor's email address. It can be a free trial, a free project report, or maybe even a free e-book. Gaining the means and permission to contact that customer again will increase your conversion rate over time and can turn into a potential customer. In every email list, there is a sale in it, just find it.
Strategy #2: Use Advertising to Test Strategies
Use advertising as a testing tool before focusing your efforts to acquire long-term stream of customers. Very few startups can withstand the cash outlay required to turn advertising into a marketing activity with positive ROI but can text their strategy to see whats working and where to improve for the future.
Even if you figure it out, advertising is a volatile marketing medium. Prices increase rapidly in online advertising as new competition shows up and disrupts or prospects grow bored of your ads and your click through rate drops. When this happens, all of the time you invested in optimizing your ad campaign disappears.
So instead of relying on ad traffic as an ongoing stream, use it for what it's best at: the ability to generate a slew of visitors very quickly with total control on your spending limits.
No matter which methods you choose as a entrepreneur, the key is to keep the advertising rate going, and take advantage of market conditions to promote your business.
For instance, when the economy experiences a depression - marketing your business as one that lowers prices to meet consumer needs is very effective.
Here are some steps to get you going;
Write helpful tips about your business and your industry. Business owners can take advantage of online local publications and trade publication in need for content. Query local publications, such as small newspapers, shoppers coupon books or guides, trade publications and association newsletters.
You can also write for blogs that focus on your business and industry, send press releases to your online local newspapers.
According to Tom Egelhoff, an author, motivational speaker and marketing specialist - "As you become more published, your name recognition and command of the industry will be elevated which will lead to more exposure for your business".
Teach a class in a community college or educational center. Communities hold a variety of classes for their residents, such as fitness classes, music classes, and how-to classes.
Find out if your local government holds classes on business ownership, running a business, or anything related to business practices.
Ask how you can teach a class. Furthermore, local chambers of commerce love to hold these types of how-to classes on a monthly bases; inquire with your local chamber of commerce to see if you can teach a class on one of these sessions.
Take advantage of the Internet for business exposure. This might sounds obvious but some business owners do not use the Internet to advertise because they believe their ads will be lost in avalanche of information available today on the web.
Use pay-per-click marketing provided by search engines and social networking sites to promote your business and see what works and what you need to improve on.
According to Entrepreneur.com, Facebook ads use nine filters to target customers for as little as $1 per day. If you don't have your own website, create one and have your Facebook visitors referred to your business.
Designing a website is increasingly less expensive, and you can also use templates that do not require programming or design knowledge to customize your feel. Get a web design and have website ready for your online business.
Sponsor an event and be known. Look for local charity events in your area, and inquire how to be a sponsor. You will get exposure to a larger, more diverse audience, and will be engaging in a public service by helping your community or a cause.
Get a Digital Marketing Assistant. In fact, this might be the first step you will want to take, because it will make some others redundant.
Here, just for a small registration fee, you safe yourself from the trouble of getting exposure online, increasing ROI, and having a good SEO strategy. Digital marketing assistants get you hooked up on Facebook ads, Google ads, your own webpage with much more.
Taking control of your digital marketing and strategy, saving you the headache. A good example of such a company is backlinkfy.com
Don't forget to ask your customers for referrals. Let them know they'll receive a discount off their next purchase or will get a free gift with every referral.