The evolution of modern technologies seems to be increasing at an exponential rate, making it imperative for your business to have a presence online using digital marketing.
Not only are small and medium sized businesses trying to keep up with all the technological advancements, but the same can be said for the rest of the human race.
Digital marketing provides business owners with the tools and techniques needed to make their company compete, survive and even thrive in today's marketplace.
Here are 10 reasons why digital marketing would be a clever investment for 2016 and beyond, and an essential strategy to getting your business in the positive direction.
1. Levels The Playing Field For Your startup or Small Business
Digital Marketing provides small and medium sized businesses a chance to compete with large corporations and get their share of the targeted traffic.
Small businesses now have the ability and resources to perform sales and marketing processes that in the past have only been available to big businesses.
It’s important that we utilize all the tools we have access to right now in order to keep this race a close one. Now that it is possible to orchestrate an online marketing campaign to boost awareness and reputation, it’s imperative to fully harness the power at our fingertips.
2. More Cost-effective Than Traditional Marketing
Small businesses typically have extremely limited resources and capital, which is why it’s crucial to have a cost-effective online marketing campaign that will bring them far more targeted traffic than the old days of traditional marketing.
Now you can have a marketing channel that delivers real results for you and your business. Instead of sending thousands of flyers out to residential homes in a particular zip code and hoping they check their mail and read your piece, your online marketing campaign can find your target audience in a precise and efficient manner– when they are actually looking to buy.
3. Delivers Higher Conversion Rates
Since the traffic that is getting to your site is targeted, the chances of them converting is higher than if they were just randomly appearing at your site. With organic search in particular, there’s a purchasing intent.
The goal is not to get an insane amount of random traffic to your site, but rather to get the right people to your site who are looking for your particular product or service in hopes of them being ready to buy, or at least on the path to purchase.
This is why business owners are streamlining their marketing campaigns towards conversion optimization, which makes conversions the number one priority above anything else.
4. Generates Better Revenues
Of course, increased conversion rates will lead to increased revenue for your business, allowing your company to invest in other marketing campaigns that will further grow your business and make your presence known on the web.
This will open doors to bigger, better, and farther reaching markets not only locally, but globally.
5. Encourages Interaction With Target Audience
When people are on the hunt to purchase something, they usually are ready to buy right then and there.
If they come to your website through Google, or a link from social media, or perhaps a serendipitous event, having a nice looking website that is easy to use and navigate through will only encourage them to make a purchase on your site.
6. Caters To Mobile Users
It is more important than ever and getting more important by the day that the sites of small businesses be specialized for mobile users.
With more people searching on the go, it’s crucial for your site to be easy to read and navigate no matter what size the device is, whether it’s a PC, Mac, smartphone or tablet.
Most people have their phone at arms reach at all times, meaning you could possibly be connected to your potential customers 24/7.
7. Builds Brand Authority
The more conversions your site brings you, the more authority comes with it. Building authority and establishing a good web reputation is important for the longevity of your business.
As people begin to trust you and your company’s online authority, you will begin to establish a relationship with your target audience, and you will begin to have loyal customers that will not only come back for more purchases, but will also promote your product or service throughout their own circles of people.
8. Provides Increased ROI
Once the ball gets rolling, you will begin to smile as you see the conversions and revenue increase more than ever, which will in turn give you an increased ROI for your marketing efforts. You can then invest that money further into your company for future endeavors and campaigns.
Since marketing campaigns are easily tracked and monitored, you will be able to see a steady flow of targeted traffic that will turn into sales and leads, further enhancing your ROI.
9. Drives People To Take Action
When people are reading through the material on your site, it’s important that you give them periodic calls-to-action to encourage them to solve whatever issue they are having.
Hopefully, that will involve them using your product or service in the process, but the fact that you are encouraging to do so on your site, will only prove to be beneficial in motivating the potential customers on your site.
As you tell your audience what the next step is, be sure to think of clever ways of doing so that will plant the seed in their head that they have found what they are looking for.
10. Prepares Your Business For The “Internet Of Things”
Perhaps the most important reason of all to have a digital marketing campaign for your business – to prepare for the “Internet of Things.”
The “Internet of Things” will be a global ecosystem of interconnected devices, such as smartphones, tablets, wearable devices, appliances, etc., that will have the ability to interact with each other through the internet.
Looking like the Sci-Fi era is here, we are expected to have 24 billion gadgets by the year 2020.
A successful digital marketing campaign will ensure your site is part of the interconnected ecosystem-grid, giving you window access to reach out to target audiences belonging to this grid.
Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA.