Top 20 Best Resources For Mobile Marketing You Will Need
Tech Republic’s Ryan Boudreaux explains two of the main approaches to mobile design. Key takeaway: The users may get the same experience, but the delivery and back-end coding requirements are different.
On the Huffington Post, Don Dodds highlights three key benefits of responsive web design. Key takeaway: Use responsive design or risk losing your audience.
Brad Frost gives you a pick-list of resources for responsive design. Key takeaway: Responsive web design is still evolving so expect to see more tools as it develops.
The Next Web, Abhimanyu Ghoshal explains that 47% of emails are opened on mobile devices and gives a primer for mobile email optimization. Key takeaway: Go mobile first for email design but don’t forget to optimize the site you want people to land on.
Neil Taplow explains how combining responsive web design and server side technology could provide a better mobile experience. Key takeaway: RESS is the future because it cuts mobile load times and allows device-specific calls to action.
IT World’s Daniel Dern compares the three main options for mobile design. Key takeaway: The choice depends on goals, budget, coding skills and more, though it’s likely that more and more sites will start out being responsive.
Jaime Soulati says your business needs an app and shares tips for mobile app development. Key takeaway: Mobile apps make sense for business, but you have to invest in developing them properly.
Christopher Null discusses the high cost of mobile app development. Key takeaway: It’s important to research and establish the need for an app before diving in.
On the Australia Business Review, K’Lee Banks says apps are useful promotional tools for business. Key takeaway: Check out the 15 possible uses of apps listed near the end of the article.
If you are going to develop a mobile app, you need to see whether it represents value for money, says Mashable’s Lauren Drell. Key takeaway: Identify the bits of data that matter to your business and track those.
On AdWeek, David Tainton discusses the integration of ads into responsive designs. Key takeaway: Responsive design should also help ad revenue.
The question of which type of mobile design to use may be a business one, says Siteworx. Key takeaway: Consider integrating both types of design, but be warned: the learning curve is steeper.
KISSMetrics has a useful infographic outlining how email marketing must adapt to the mobile world. Key takeaway: Poor email formatting will make mobile users delete and unsubscribe.
Evalauted by EMA’s Rob Rayfield. These includes understanding the context of mobile browsing and the types of interactions that take place. Key takeaway: Making things simple for users is the wave of the future; we should start now.
On Forbes, Accenture’s Aidan Quilligan compares apps and HTML5 to help mobile interface developers avoid costly mistakes and the wrong choices. Key takeaway: Hybrid apps may be a good compromise, but focus on using the technology that’s within your capability now to start delivering what users want.
Ian Andrew of Moveable Online discusses the need to pay attention to gestures in mobile UX. Key takeaway: Concentrate on gestures being useful, not quirky, to keep people on your site.
On Smashing Magazine, Christian Holst looks at the importance of scannable, simply designed home pages, minimizing sub-pages and drop-downs, catering for privacy concerns and more. Key takeaway: While doing mobile e-commerce well can be expensive, it’s a key market element which businesses should jump on now.
Search Engine Watch looks at how to bring together SEO and UX considerations to really rock the mobile audience. Key takeaway: It’s more important than ever to look at analytics data as the basis for your mobile strategy.
The stats are in, and Google’s mobile search revenue is up, while desktop search revenue has fallen, says Ginny Marvin on Search Engine Land. Key takeaway: Google still leads in search, but it’s YouTube that is driving increased mobile search volumes.
Matthew Capata highlights some best practices for mobile SEO, pointing out that some of these are the same as for websites. Key takeaway: Too many to count, but it’s a good primer for creating your mobile search strategy.