It is clear that mobile marketing is a critical part of a holistic marketing mix for many organization online. But what type of businesses can benefit from mobile marketing and how are they using it today and in the future to have mobile users find their products or services?
Mobile is now one of the most powerful ways to reach people regardless of the type of business you operate. If you want to reach your target audience in a personal and relevant way, you should think about how you can engage with them on their mobile devices, since the population spends more time on their mobile devices than on desktops.
Because of the diversity of audiences and the variety of use cases (both consumer and business) that mobile devices serve, mobile marketing can work for most types of businesses. Just look at the overwhelming amount of mobile communication and apps that exist today, and you will see that there is truly something for everyone.
The application of mobile marketing can certainly differ based on the type of audience you are trying to engage with and the activity goals that you have for them. For example, according to a 2015 study conducted by the Content Marketing Institute and Marketing Profs, 74% of B2C marketers are looking to create.
As further proof that mobile is expanding for B2C marketing, YouTube CEO Susan Wojcicki confirmed at a recent conference in California that half of all YouTube traffic comes from smartphones and tablets. Wojcicki even told the audience:
“Mobile is super important. I think it’s important for every business right now”. She said to a huge applause from the audience.
In small and medium sized businesses (SMBs), we’ve seen some really creative ways that consumer brands have used mobile technology—from higher education, to consumer-packaged goods, and beyond.
Even enterprise B2C companies, which have traditionally been more wary to adopt ‘trend’ marketing across their organizations, have started to integrate mobile and expand their overall presence.
According to CompTIA’s 2015 annual Trends in Enterprise Mobility study, over 75% of organizations have made some level of investment to build out mobility solutions.
SEO has completely evolved over the past few years, especially if you’re looking to rank on Google. But the thing is that not many would bother looking beyond Google to get organic traffic to their site, simply because Google completely dominates the search engine industry.
As SEO evolves around content creation today, it's time to understand how this affects your rankings and what you should be doing to drive the right traffic to your site using targeted content.
Applicant Tracking systems are tools used by recruiters and businesses who need to streamline their hiring process and find the right qualified candidates. Looking for the right talent can be a tedious process. You'll need to write up job posts, find where to post these new positions you have available and start receiving applicants. In order to do this smoothly, you will need to track your candidates some how.
Sometimes you can hear something a thousand times in different ways before it finally gets through your head?
These ten truths focus on life lessons that many of us likely learned yesterday or years ago, and for whatever reason, haven’t fully understood.
This is a permanent reminder to all of us on how to retain and make use of information we collect over time because life has a way of intruding the path to your goals.
Search Engine Optimization (SEO) is process applied to improve your website visibility in search engine result pages and can increase your website revenue.
Today, businesses depend on online marketing to boost sales, as traditional marketing like flyers and brochures are no longer effective. So how do you find a job that can leverage your knowledge and help you build a career?
There are thousands of vacancies in various companies for SEO Experts. If you want to join any company as an expert, you must succeed during your SEO interview. There is one thing to remember, you have your own techniques...make sure to express them in you interview.
In a nutshell, business networking is the process of building relationships that might help you with your business growth or job search.
In networking, one must remember that it's not about what you can gain from the relationship. Instead, it's a focus on the other person. You want them to make a connection with you that they feel comfortable in, and find of value.
Owning a business today needs a lot more effort than you would 10 years ago. Today, there is still traditional marketing used by brick and mortar stores but with other channels available, business owners need to divest their marketing to reach the right audience. This requires spending more or wasting their marketing budget with no traceable results on the marketing campaigns.
We all want leads, but sometimes the focus is on visitors. There is a big difference, between website visitors and leads.
Sharing your content online is key to getting the word out in-front of many eyeballs as possible. Sometimes you have to spend several months trying to get your site noticed but keep coming up short, because of your approach and type of traffic you attract to your site.
Internet marketing has occupied our mindset to proceed faster and easier. Among all the marketing tools, video marketing has emerged its neck to be compatible with Google algorithm. In this digital era, most of the people spend their days online watching Whatsapp, Facebook and Youtube etc.