Who Really Uses Mobile Marketing And Does It Really Convert?
It is clear that mobile marketing is a critical part of a holistic marketing mix for many organization online. But what type of businesses can benefit from mobile marketing and how are they using it today and in the future to have mobile users find their products or services?
Mobile is now one of the most powerful ways to reach people regardless of the type of business you operate. If you want to reach your target audience in a personal and relevant way, you should think about how you can engage with them on their mobile devices, since the population spends more time on their mobile devices than on desktops.
Because of the diversity of audiences and the variety of use cases (both consumer and business) that mobile devices serve, mobile marketing can work for most types of businesses. Just look at the overwhelming amount of mobile communication and apps that exist today, and you will see that there is truly something for everyone.
The application of mobile marketing can certainly differ based on the type of audience you are trying to engage with and the activity goals that you have for them. For example, according to a 2015 study conducted by the Content Marketing Institute and Marketing Profs, 74% of B2C marketers are looking to create.
As further proof that mobile is expanding for B2C marketing, YouTube CEO Susan Wojcicki confirmed at a recent conference in California that half of all YouTube traffic comes from smartphones and tablets. Wojcicki even told the audience:
“Mobile is super important. I think it’s important for every business right now”. She said to a huge applause from the audience.
In small and medium sized businesses (SMBs), we’ve seen some really creative ways that consumer brands have used mobile technology—from higher education, to consumer-packaged goods, and beyond.
Even enterprise B2C companies, which have traditionally been more wary to adopt ‘trend’ marketing across their organizations, have started to integrate mobile and expand their overall presence.
According to CompTIA’s 2015 annual Trends in Enterprise Mobility study, over 75% of organizations have made some level of investment to build out mobility solutions.