It is clear that mobile marketing is a critical part of a holistic marketing mix for many organization online. But what type of businesses can benefit from mobile marketing and how are they using it today and in the future to have mobile users find their products or services?
Mobile is now one of the most powerful ways to reach people regardless of the type of business you operate. If you want to reach your target audience in a personal and relevant way, you should think about how you can engage with them on their mobile devices, since the population spends more time on their mobile devices than on desktops.
Because of the diversity of audiences and the variety of use cases (both consumer and business) that mobile devices serve, mobile marketing can work for most types of businesses. Just look at the overwhelming amount of mobile communication and apps that exist today, and you will see that there is truly something for everyone.
The application of mobile marketing can certainly differ based on the type of audience you are trying to engage with and the activity goals that you have for them. For example, according to a 2015 study conducted by the Content Marketing Institute and Marketing Profs, 74% of B2C marketers are looking to create.
As further proof that mobile is expanding for B2C marketing, YouTube CEO Susan Wojcicki confirmed at a recent conference in California that half of all YouTube traffic comes from smartphones and tablets. Wojcicki even told the audience:
“Mobile is super important. I think it’s important for every business right now”. She said to a huge applause from the audience.
In small and medium sized businesses (SMBs), we’ve seen some really creative ways that consumer brands have used mobile technology—from higher education, to consumer-packaged goods, and beyond.
Even enterprise B2C companies, which have traditionally been more wary to adopt ‘trend’ marketing across their organizations, have started to integrate mobile and expand their overall presence.
According to CompTIA’s 2015 annual Trends in Enterprise Mobility study, over 75% of organizations have made some level of investment to build out mobility solutions.
These startup toolkit comprises of web and app services for startups, entrepreneurs and early-stage businesses. Businesses can use them to enable > set-up, develop, launch and scale their marketing presence online.
Visual content makes the difference between creating good content and representing your content in an appealing manner. Infograph creation today, is one of the best ways to increase engagement and connection with your readers.
Visual (infographic) representation provides well structured content and can be easily digested by readers than almost any other presentation methods.
Application development tools are on the rise lately especially with the increased use of the smartphones. Statistics show that 95% of the American citizens own a smartphone meaning that the demand for the applications to run on the cell phone is also high.
While many business owners use social media as part of their overall marketing strategy, a good number of them question whether investing in social media software is worth it or not. Some business owners may be seeing some decent results from their social media while for others, social media only contributes a small percentage to their bottom line. In both cases, it is definitely worth investing in social media tools to help leverage their efforts and scale their campaigns.
The internet has allowed an extended reach of customers who are spread across the globe, but it has also influenced how they respond to marketing. Successful digital marketing is swayed by these behaviors, which is why website owners do everything possible to understand them. Web analytics are some of the measures that entrepreneurs implement to make this possible. Analysis of web data can be simple or advanced.
Well researched keywords are the fundamental layer of any SEO strategy when trying to improve traffic to your website from search engines. Look at your website structure, analyze the pages you will like to rank on search, implement the keywords properly to your title tags, description and content, traffic from search engines will start to improve over time.
The customer service industry has grown and developed over the years and has become more accessible with the aid of social media and the Internet. Nowadays, businesses tread over thinner ice when it comes to their customer base. A business may earn and lose its reputation and client base through a random Twitter or Facebook post.
Gone are the days when you had to build your eCommerce site from scratch. Today, you can easily benefit from using platforms that are specifically for selling products and services without high cost and outrageous designs. As big eCommerce companies like Amazon are slowly cutting the margins of online sales and buying other startups, this is the best time to get you own store.
Inbound marketing can be the keys to your online growth. This infographic on inbound marketing statistics and trends makes it viable that inbound marketing can be your best bet for better ROI.
At the present time, smart created website is a first-rate tool for running your business online. Thanks to ready-made WordPress business themes it’s like shooting fish in a barrel. For this reason you must certainly take the chance to promote your products and services on the Internet.