Content Marketing is not a new concept, however it has new uses that can help businesses save time and money.
In contrast to paid advertisements that cost the customer based on the popularity of a word and the density of the searches, content marketing costs you mostly time while tapping into your reservoir of knowledge and passion for your business.
Developing content for your niche offers a benefit of learning more about your target market as you seek out resources that match the type of information they want in the formats they appreciate the most.
When a customer is searching for a particular service or product, now more than ever they will turn to the internet to be able to learn more about it and research others experiences, in order to make a more informed buying decision.
Business owners can use this opportunity to educate and inform these potential buyers, also known as target audiences.
Businesses that develop and commit to content marketing can experience growth as potential customers consume their content, share it with others, and bookmark the information for future use.
Not only is the business sharing valuable experience with their potential customer, they are also positioning themselves as experts in their field.
It is also less expensive than pay-per-click ads or other advertisement platforms. Strategically placed content can be used to convince someone that your services or products are necessary and valuable in helping them fulfill a need, solve a problem, or ease a pain in their lives.
When content is properly written with well-researched keywords to allow the prospective customer to find you, this is known as inbound marketing.
Inbound marketing allows you to focus on directing the customer to your website, blog or storefront with content that helps them with a problem, concern or issue. Instead of trying to find those who need what you have, you can help them find you.
In Inspiration for what to write and information related to your product and service is simple to find in books, newsletters, blogs, articles and real world experiences. It allows you to tell unique stories about your products and services, and share the passion you have for what you do and why you do it.
Often times a well-written story can be the difference between you landing a contract versus a competitor.
This cost-effective form of marketing has been successfully used to transform how businesses operate, as well as expand their reach beyond their traditional borders, allowing them to post content in places you may have not been able to afford.
Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA.
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