Why Web Traffic Affects SEO And SERP For Better Rankings
Everyday you check your keywords for ranking on search but something is not happening, your search engine position for some keywords haven't changed.
This is a nightmare faced by lots of businesses and entrepreneurs, working hard to build online businesses that can grow.
I will like to clear this up, "web traffic will affect your SERP" You might be asking how? I will explain below why you need the right "Targeted traffic for your niche" and what that means for your SERP (search engine rank position) .
When you start running reports with Google Analytics, you will find out that the amount of website traffic counts as one factor concerning your website’s ranking positions. Google’s algorithm I think has a traffic factor weight into their algorithm.
so you should analyze data sent to Google analytics, some information about your traffic sources and the behavior of your visitors will help you understand where to pump up your traffic for conversion.
In most cases the longer time spent and page views on your website by visitors helps your search engine rankings over time.
With Google analytics, you can detect if a visitor lands on your site, stays and interacts with it or bounces off directly.
The bounce rate of your visitors and the time they will stay on your site can affect your search engine rankings and Google PageRank over time. The goal here is to keep visitors longer and reduce you bounce rate.
If you get at least 2 page views from each visitor, then you are on the path to a better search engine ranking.
Remember this is just one aspect of SEO. There are so many technical aspects in the overtake process of SEO.
Therefore, in a direct comparison of two websites with similar link profiles, a website with a lower bounce rate and with more visitors staying and engaging with it would beat a site with a high bounce rate and visitors staying lesser with no engagement.