With SEO and Content Marketing two of the most important segments in online marketing. Actually, there is no way of doing one without the other. The misunderstanding between SEO and content marketing is because they are both overlapping when it comes to boosting your website on search engines.
Does SEO and content marketing work together?
Simple answer is Yes! They work together. They just fit. They work well together.
Now, I understand exactly why that is — why SEO is all about content marketing, and seem to be tired together in every optimization project.
The Problem with this: SEO and content marketing are not integrated.
The confusion is that SEO and content marketing are separated, as if they were two very different marketing strategies. The truth is, they blend together and you have to carry out both to be successful. Some will argue and think that content marketing eliminates the need for SEO - dead wrong!
Make your job easier and make sure to carry out your SEO and Content marketing task simultaneously.
Here are 5 Reasons why Content marketing and SEO are Twin Brothers:
1. How SEO and Content Marketing Work together for common goals
SEO makes content demands. Content marketing fulfills those demands by providing high quality content for the next step. Twin Brothers living under the same roof, sharing same qualities but with different rooms.
2. SEO needs backlinks. Content marketing gives you the material to get link.
SEO cannot work properly without linkbacks. A powerful .ORG or .EDU link back to your site can be a window for more quality targeted traffic. This SEO technique can only come true if you’re unleashing high quality content through content marketing. - Now you see!
With this important component of SEO, you need indispensable elements of content marketing to publish your content so others an link back to you.
Getting a backlink for SEO juice requires you to have content worth linking to from a niche website.
3. SEO demands consistent output. Content marketing requires consistency
When this fresh content appears on a site with historic authority, you can be sure that it’s going to have a SERP boost.
Good SEO, then, means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.
Content marketing is an active verb, with ongoing action to get results over time. You shouldn't stop, you have to do it over and over again for results.
Content marketing and SEO are twins that cannot live without the other.
4. SEO needs content for links. Content marketing provides quality content.
Now, let me show you how exactly SEO and content complement each other.
In each of the points below, I state exactly what SEO requires, and how content marketing meets that requirement. Keep in mind that conversation between SEO and Content Marketing (above) as you review each of the following points.
5. SEO Needs keywords. Content marketing needs keywords for targeting.
If you don't understand the fundamental component of SEO , You got it - It is keywords people — researching them, and track rankings in SERPs as to know which keywords you can target for your business.
How will you use keywords for SEO? And how is this practical?
content marketing. The most effective way to use your targeted keywords is by including them strategically throughout your content (Do not stuff keywords or write content full with keyword phrases that destroy the flow of the reader.
Content marketing needs to be top quality content, written by humans for humans, and using the keywords that you’re targeting for your business.
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