Guide yourself through SEO and improve your website rankings in search engine results. Make sure your website structure and on-page SEO is completed before indulging into off-page SEO.
Search engine optimization — Can come across like a crazy puzzle, but there is a science to how you apply all these components to make a solid bedrock for your website on Google and other search engines.
Search engines use "signal analysis" to reward pages with the right combination of factors. In this case you have to ensure your content generates the right type of signals based on the search engine algorithm.
Here is the SEO Periodic Table for Success
Courtesy Search Engine Land