Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are essential tools that any business can use to increase leads and boost website traffic. While they are similar, it is important to note that they have distinct differences.
For instance, SEO is a part of an overall SEM strategy that businesses can employ to market their content, build backlinks, and increase their website visibility.
Here are 10 Facts About SEO marketing that will expel your mind;
1. Helping Your Target Audience
SEO offers many ways you can help your target audience appreciate your knowledge and experience in your area of expertise. Share your knowledge and expertise by developing content that is useful, engaging and easy to share.
The Internet may be overwhelming when it comes to providing relevant information. However, a good SEO strategist will be able to effectively communicate their knowledge to their target audience in ways that they will find most useful.
This can be done via content, images, slideshows, videos, podcasts, and small messages via social networks that lead them back to content they will find valuable.
2. Many Options and Tactics
SEO gives you options when it comes to how you want to distribute information and make it available to potential clients. No matter the type of content you decide upon, SEO allows you to share it via pay-per-clicks ads they see in a Google, Bing or Yahoo search, or a podcast or video.
Learn what your target audience likes and develop SEO tactics that meet their needs.
3. Mix Paid and Non-paid Techniques
SEM is a mix of paid and non-paid techniques so it can be used by startups with limited marketing funds, as well as large corporations with generous budgets.
4. Both SEM and SEO
Current SEM and SEO gives companies a fair playing field. Companies must stay in charge of changes and acceptable practices to be successful in SEM or SEO.
Using techniques from two years ago are ineffective today, and search engines have incorporated penalties for those who use unethical methods of back-linking or keyword stuffing – regardless of the size of their budget.
5. Build Residuals
Methods like creating podcasts, eBooks, blogs and articles, and syndicating content through social networks will allow you to create evergreen topics that can be found time and time again.
SEM and SEO gives the author flexibility on what type of content to make available to their target audience as well as how they can access it.
As mentioned before, there are several methods to optimize content for search engines, giving you flexibility on the type of strategy you want to use.
7. Easy To Learn When Focused
Both SEM and SEO are fairly easy to learn, and cost-effective to deploy. Even with pay-per-click ads, many providers will give users credits for buying so much, and provide helpful resources to help make their campaigns more targeted and successful.
8. Improve Inbound Leads
SEO and SEM can improve inbound marketing leads, allowing customers to more readily respond to emails or calls related to your product or service.
The more avenues you give a prospective customer to find you, the less time you can spend on trying to find them.
9. Direct Impact On Sales
SEO and SEM can have a direct impact on the sales of a product or service. When done properly, with persistence and patience, SEM and SEO will increase the visibility of a blog or website, improving traffic, and increasing leads and sales.
Over time, websites will increase their rankings, which will in turn make their websites more visible to their target audience.
10. Your Business Strategy
SEM is an essential portion of every business’ strategy on the web, so the earlier you decide to work on yours, the more reach and influence you can achieve.