What is digital marketing, what do digital agencies do and what are the solutions in digital marketing?
Digital Marketing is the practice of promoting products and services with the use of data base-driven online distribution channels, to reach consumers in a relevant, timely, personal and cost-effective manner.
Digital marketing which is a form of internet marketing attracts more and more people to a company/organizations/agency website with metrics on how every marketing channel is performing.
This form of marketing will further increase clients and enhance the brand and products of that company.
There are three types of digital marketing components used by most businesses;
1. Pay Per Impression (PPC and CPC) - Advertisements and products are promoted on pre-decided websites that further helps in generating leads for companies.
2. SEO (Search Engine Optimization) - It is the process of improving the visibility of a website or a web page in search engines through natural or unpaid search results.
3. Social Media Marketing (SMM) - Digital marketing through social media platforms which helps in increasing leads and clients. Business in the online space is solely driven by the digital marketing agency, which combines two activities- Web and Strength of technology.
Find the complete list of Digital marketing channels
A digital marketing agency focuses on looking and creating all the digital needs of a business; the services offered are;
Digital strategist, Website design, content and optimization, Online marketing services, Search engine optimization, Website design and development, Search engine marketing, Email marketing solutions, Mobile solutions, Social media campaign.
These startup toolkit comprises of web and app services for startups, entrepreneurs and early-stage businesses. Businesses can use them to enable > set-up, develop, launch and scale their marketing presence online.
Visual content makes the difference between creating good content and representing your content in an appealing manner. Infograph creation today, is one of the best ways to increase engagement and connection with your readers.
Visual (infographic) representation provides well structured content and can be easily digested by readers than almost any other presentation methods.
Application development tools are on the rise lately especially with the increased use of the smartphones. Statistics show that 95% of the American citizens own a smartphone meaning that the demand for the applications to run on the cell phone is also high.
While many business owners use social media as part of their overall marketing strategy, a good number of them question whether investing in social media software is worth it or not. Some business owners may be seeing some decent results from their social media while for others, social media only contributes a small percentage to their bottom line. In both cases, it is definitely worth investing in social media tools to help leverage their efforts and scale their campaigns.
The internet has allowed an extended reach of customers who are spread across the globe, but it has also influenced how they respond to marketing. Successful digital marketing is swayed by these behaviors, which is why website owners do everything possible to understand them. Web analytics are some of the measures that entrepreneurs implement to make this possible. Analysis of web data can be simple or advanced.
Well researched keywords are the fundamental layer of any SEO strategy when trying to improve traffic to your website from search engines. Look at your website structure, analyze the pages you will like to rank on search, implement the keywords properly to your title tags, description and content, traffic from search engines will start to improve over time.
The customer service industry has grown and developed over the years and has become more accessible with the aid of social media and the Internet. Nowadays, businesses tread over thinner ice when it comes to their customer base. A business may earn and lose its reputation and client base through a random Twitter or Facebook post.
Gone are the days when you had to build your eCommerce site from scratch. Today, you can easily benefit from using platforms that are specifically for selling products and services without high cost and outrageous designs. As big eCommerce companies like Amazon are slowly cutting the margins of online sales and buying other startups, this is the best time to get you own store.
Inbound marketing can be the keys to your online growth. This infographic on inbound marketing statistics and trends makes it viable that inbound marketing can be your best bet for better ROI.
At the present time, smart created website is a first-rate tool for running your business online. Thanks to ready-made WordPress business themes it’s like shooting fish in a barrel. For this reason you must certainly take the chance to promote your products and services on the Internet.