What is digital marketing, what do digital agencies do and what are the solutions in digital marketing?
Digital Marketing is the practice of promoting products and services with the use of data base-driven online distribution channels, to reach consumers in a relevant, timely, personal and cost-effective manner. Digital marketing which is a form of internet marketing attracts more and more people to a company/organizations/agency website with metrics on how every marketing channel is performing.
This form of marketing will further increase clients and enhance the brand and products of that company.
There are three types of digital marketing components used by most businesses;
1. Pay Per Impression (PPC and CPC) - Advertisements and products are promoted on pre-decided websites that further helps in generating leads for companies.
2. SEO (Search Engine Optimization) - It is the process of improving the visibility of a website or a web page in search engines through natural or unpaid search results.
3. Social Media Marketing (SMM) - Digital marketing through social media platforms which helps in increasing leads and clients. Business in the online space is solely driven by the digital marketing agency, which combines two activities- Web and Strength of technology.
Find the complete list of Digital marketing channels
A digital marketing agency focuses on looking and creating all the digital needs of a business; the services offered are; Digital strategist, Website design, content and optimization, Online marketing services, Search engine optimization, Website design and development, Search engine marketing, Email marketing solutions, Mobile solutions, Social media campaign.