What is digital marketing, what do digital agencies do and what are the solutions in digital marketing?
Digital Marketing is the practice of promoting products and services with the use of data base-driven online distribution channels, to reach consumers in a relevant, timely, personal and cost-effective manner.
Digital marketing which is a form of internet marketing attracts more and more people to a company/organizations/agency website with metrics on how every marketing channel is performing.
This form of marketing will further increase clients and enhance the brand and products of that company.
There are three types of digital marketing components used by most businesses;
1. Pay Per Impression (PPC and CPC) - Advertisements and products are promoted on pre-decided websites that further helps in generating leads for companies.
2. SEO (Search Engine Optimization) - It is the process of improving the visibility of a website or a web page in search engines through natural or unpaid search results.
3. Social Media Marketing (SMM) - Digital marketing through social media platforms which helps in increasing leads and clients. Business in the online space is solely driven by the digital marketing agency, which combines two activities- Web and Strength of technology.
Find the complete list of Digital marketing channels
A digital marketing agency focuses on looking and creating all the digital needs of a business; the services offered are;
Digital strategist, Website design, content and optimization, Online marketing services, Search engine optimization, Website design and development, Search engine marketing, Email marketing solutions, Mobile solutions, Social media campaign.
SEO has completely evolved over the past few years, especially if you’re looking to rank on Google. But the thing is that not many would bother looking beyond Google to get organic traffic to their site, simply because Google completely dominates the search engine industry.
As SEO evolves around content creation today, it's time to understand how this affects your rankings and what you should be doing to drive the right traffic to your site using targeted content.
Applicant Tracking systems are tools used by recruiters and businesses who need to streamline their hiring process and find the right qualified candidates. Looking for the right talent can be a tedious process. You'll need to write up job posts, find where to post these new positions you have available and start receiving applicants. In order to do this smoothly, you will need to track your candidates some how.
Sometimes you can hear something a thousand times in different ways before it finally gets through your head?
These ten truths focus on life lessons that many of us likely learned yesterday or years ago, and for whatever reason, haven’t fully understood.
This is a permanent reminder to all of us on how to retain and make use of information we collect over time because life has a way of intruding the path to your goals.
Search Engine Optimization (SEO) is process applied to improve your website visibility in search engine result pages and can increase your website revenue.
Today, businesses depend on online marketing to boost sales, as traditional marketing like flyers and brochures are no longer effective. So how do you find a job that can leverage your knowledge and help you build a career?
There are thousands of vacancies in various companies for SEO Experts. If you want to join any company as an expert, you must succeed during your SEO interview. There is one thing to remember, you have your own techniques...make sure to express them in you interview.
In a nutshell, business networking is the process of building relationships that might help you with your business growth or job search.
In networking, one must remember that it's not about what you can gain from the relationship. Instead, it's a focus on the other person. You want them to make a connection with you that they feel comfortable in, and find of value.
Owning a business today needs a lot more effort than you would 10 years ago. Today, there is still traditional marketing used by brick and mortar stores but with other channels available, business owners need to divest their marketing to reach the right audience. This requires spending more or wasting their marketing budget with no traceable results on the marketing campaigns.
We all want leads, but sometimes the focus is on visitors. There is a big difference, between website visitors and leads.
Sharing your content online is key to getting the word out in-front of many eyeballs as possible. Sometimes you have to spend several months trying to get your site noticed but keep coming up short, because of your approach and type of traffic you attract to your site.
Internet marketing has occupied our mindset to proceed faster and easier. Among all the marketing tools, video marketing has emerged its neck to be compatible with Google algorithm. In this digital era, most of the people spend their days online watching Whatsapp, Facebook and Youtube etc.