Top 5 Unexpected Uses for Mobile Marketing Today
No matter the product, service or industry, mission or corporate philosophy, nearly every business is bottom line-driven, so they can be profitable. There is no shortage of ingenuity as to how companies try to glean more profit out of existing processes.
Every so often, a new technology emerges that radically changes the productivity landscape and industry’s related profitability potential. Some notable advancements, of course, have included the assembly line, telephone, fax machine and the Internet (which is now a top medium for marketing products and services).
Today, there is a ubiquitous technology poised to revolutionize how business is done: the Smartphone…but NOT for the reason you may think.
1. Field Employee Management:
Over 50 percent of all businesses in the U.S. utilize some kind of remote employee – someone who is not at a specific work environment at all hours of the day.
In fact, 25 percent of all businesses are primarily field-based, from insurance claims adjusters to inspectors, gardeners, builders, consultants, sales agents and many others. One primary problem with field employees is limited accountability since their whereabouts cannot be monitored at all times.
Tardiness, time theft, and a general lack of information as to where employees are is an enormous and debilitating business issue, compounded by the fact that employees must frequently and proactively call in to get needed information from a home base to facilitate their field effort.
Today, forward-thinking companies are tying their field forces together into a huge mobile grid that is supported by the employee’s own smartphones. These App's can be programmed to only allow field workers to clock in when they are at the actual job site, reducing time theft.
This MPI App allows employees to quickly access home office data on the go and, if an employee is sick while on the field, they don’t have to wait until the next day to call the home office as their app automatically summons a replacement the second they request a sick day. The total savings are immense.
2. Eliminating Inefficiencies:
Companies seeking a paperless business or requiring speedy document access have been quick to adopt Smartphone for high-speed scanning. Documents are scanned and deposited into online repositories for easy retrieval by voice or text powered search engines. In addition, having every bit of paper an employee could need inside of their Smartphone empowers and enables professionals of all sorts, saving time, boosting efficiency and efficacy and saving the environment in the process.
Altogether, the above-reference MPI-based Smartphone applications have save the companies in question multiple billions of dollars, hugely impacting bottom lines. That same revenue potential exists for nearly every kind of business. Whether updating outdated processes or utilizing mobile technology to enhance modern systems, a custom-designed Smartphone APP could provide a simple solution that has an enormous impact on the business – and possibly the industry at large. With MPI, “building a better mousetrap” is only limited by imagination and inclination.
3. Inventory Management:
Companies with inventory can now QR codes directly onto the boxes on their shelves and track inventory on employee smartphones. With MPI, employees can simply walk down the warehouse aisles and scan items. The related APP directly links to an inventory management system, resulting in faster inventory count, employee theft prevention, and improved analytics.
The back-end dashboard allows management to see exactly how much inventory is left and automatically compare it to predicted inventory, in real time, improving visibility into the process. Back-orders can also be created automatically as soon as an inventory count runs low, saving time and human labor. And, best of all, it is impossible to have miscounts, whether they are based on human error or a thieving employee trying to cover their tracks!
4. Becoming Leaner:
Companies are leveraging the power of mobile app's for automation, allowing them to focus employee attentions elsewhere. For example, many companies with an assembly line still use employees to inspect the process and check off moving parts with a clip-board and a pen! Jobs like this can be “leaned” with Smartphone app's.
QR codes can be printed directly onto each piece of assembly, and a small hand-held Smartphone can automatically scan each piece, syncing to a visual interface that managers can observe remotely. This process enhancement has already allowed entire divisions of human labor to be refocused to other projects, creating tremendous cost savings.
5. Inspection Improvement:
Using Smartphone image-recognition, many companies in charge of inspecting sites or security companies in charge of visual documentation can use Smartphone to inspect automatically. If something seems out of place, the photo recognition software is taught, or programmed, to report it.
For example, a security company in Los Angeles found that too much of its resources were being wasted “busting” teenagers and troublemakers who were just skateboarding in front of one of their buildings.
These people posed no real harm to the company, so they built an app that allowed the camera to differentiate between harmless intruders and malicious ones, saving the company the need to react with extreme force to relatively benign situations—in this case a single guard will respond rather than the whole cavalry.
Over the course of 4 years, the company saved over $15 million, by changing something minor that can be controlled on any smartphone.