When you start thinking of customers from search engines, think about backlinks. To rank on search engines like Google, you mush understand how inbound links affect your keyword positions on SERP. See how content and link building work together!
Building the wrong links can give you a heart attack. With link building, you need to take your time, research you inbound contenders and build the right high quality inbound links that will bring value to your overall rankings.
You can build links pointing to your website using many techniques and strategies but you should always stick with the ethical approach.
Get started with this infograph from my friends at marccx.com