Top 10 Ultimate Email Marketing Tools For Startup Businesses

Email marketing can be very effective in nurturing potential leads for your products or services with a set it and forget it functionality, for your email campaigns.

When you add new contacts to your automated list, they’ll start receiving a scheduled series of emails. Your audience stays engaged, and ready to take action. 

Looking for an ultimate email marketing tool?

Here are some choices to consider when looking for the right e-mail marketing tool to use. These software solutions have been used and rated by over 1000 business and will fit into your business needs depending on what you intend to accomplish.  

1. Target Hero

Target Hero has a prominent WYSIWYG (what you see is what you get) editor, image hosting, HTML as well as plain text emails, and a host of features you’d want to have in email marketing software. This tool is ideal for businesses that require a wide spectrum of features to run their campaigns, but often lack the large subscriber lists. 

Target Hero requires account verification, to do this, you’ll have to sign up, then follow the SMS authentication process.

Pricing: Their free plan gives you 1,000 contacts with unlimited emails. For up to 3,000 contacts, you need to get the $9.90/month Mini Hero plan. The Hero plan gives you as many as 5,000 contacts at $19.90. And, the Super Hero plan can be had for $39.90 for up to 10,000 contacts.

2. Reach Mail

Use Reach Mail’s Message Testing feature to see a direct performance metrics comparison of as many as five individual email campaigns. This feature also takes into account different subject lines or content within each email, so you can optimize the subject line wording or determine how any given email performs in contrast to others. 

Through this feature, you can also decide on the percentage of your subscriber list that should be used to test the message. Once the ‘test campaign’ has finished, the system will generate a snapshot report highlighting open and click rates for each version. All you need to do is select the best-performing one and schedule the rest of your emails. 

Reach Mail also gives you the option to choose from  several hundred email templates or let one of their designers custom-design it for you. Advanced tracking lets you see who clicked on your links, how many users forwarded your message or who opted out. From there on, you can send a follow-up email campaign to the users how clicked on specific links.

Pricing: Reach Mail starts from $10 per month to $70/month.

3. Mail Chimp

Don’t let Mail Chimp’s links to funny YouTube clips or humorous messages throw you off. It’s all business when it comes to collecting statistics, sending emails and improving performance. The dashboard lays it all out clearly: import lists, create and send campaigns, and proceed to build your audience. As the import happens in the background, you can work on building your campaign. You have the option to choose if everyone in your list gets the email or a specific segment only – the process can be customized. 

Creating a segment is simple, use filters to build contacts subsets, use previously created segments or cut/paste from a recipient email address list. The tracking options let you know who has opened the email messages and which campaign links receives the most clicks. The enhanced tracking option links to your website through Salesforce or Google Analytics.  

To use “auto-responders”, you must have a paid account – you can automatically trigger specific responses or segment users based on actions they take. After sending out your emails, MailChimp allows you to integrate your social channels to post regular updates on Twitter and Facebook.

Pricing: MailChimp offers free subscription for 2000 subscribers or 12,000 emails per month.  For unlimited account, the pricing starts from $10.

4. Litmus

Litmus is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple and Windows. 

Use Litmus for render testing and make sure your creative is optimized for any given device. You can test more than 40 clients and devices and with a mere click, Litmus can generate a test email to an address so you can send it to your ESP. Within minutes you’re going to see desired browsers, ISPs and devices. 

Want your link testing stream-lined?

Put the email through a landing page test and within minutes, you’re going to get an overlay of that email with complete results for every link. The ESP tracking report inserts a tracking pixel in your email and you get subscriber data such as how and where the email was  opened, how much time the user spent time reading it, and if it was organically forwarded or printed.

Pricing: Litmus comes with a free 7-day trial, while the premium version can be had for $399 a month, $149 for the Plus version, and $79 for the basic version.

5. CakeMail

Cake Mail’s tools have your email campaign covered. One great feature is split A/B testing for example, to help determine the most ideal mailing list or Spam Assassin to make sure your emails don’t end up in spam. There’s Google Integration as well to let you view detailed stats on how each campaign is faring. 

Sending out emails is a seamless process. Just give your campaign a title, set your recipients, design your email and choose the time to send. Pick from twenty default templates with fully customizable options or upload your own. HTML-savvy users are going to be pleased with the advanced editing option. The editor also lets you add, delete, and rearrange sections of your email like text boxes, images, QR codes, social media elements, and Google Maps.

 The Campaign Analysis Tools use Google Analytics to give detailed reports on open, click, bounce and unsubscribe rates for your contacts. Use this information to group contacts into lists depending on email patterns and user interests.

Pricing: The free Starter plan allows 500 contacts along with 500 emails. The basic package starts from $8 per month.

6. Mailjet

Use Mailjet to conveniently combine template-based marketing and transaction email sending in one online app. Add to that a consultation service to boot, and you’re all set.

The SMTP server and RESTful API integrate smoothly with the rest of your apps. Libraries let you add Mailjet support to your app in several languages, cluding Python, Ruby and PHP, and integrations with Magento, WordPress and much more. You never have to worry about getting stuck either, as there’s a 24-hour support line. 

Take advantage of the email template designer or upload your own. There are also tools to segments lists and personalize emails with all your contact data. The A/X testing feature allows you to test up to ten different versions of your email before you decide which one stands out as the best. A campaign comparison tool pits your previous campaigns against the current one to give a complete picture. Manage email lists, stats and templates all inside Mailjet’s interface, but eventually, you get to decide how you want them sent.

For example, you can use the app’s UUI to create a campaign or you could use the API integration and use a few lines of code to launch a formatted email campaign to your contacts.

Pricing: The free plan bags you 100,000 contacts and you get to send 6,000 emails a month. The bronze package costs you around $7.49/month.

7. Flashissue

Flashissue is one of the best tools for emailing newsletters. A simple interface combines email marketing with content curation. Sign in through Google or Facebook and have newsletters emailed to your contacts in just five minutes. 

No matter what the focus of your newsletter is, you can pull down content from blog posts or search the web to pull content from a variety of sources – Flashissue automatically summarizes this content for you.

After populating the editor with a certain number of story summaries, you can change the headline and article descriptions in order to better personalize it for your readers. This allows a more tailored e-mailer, rather than just generic news. After this, you need to upload a banner and decide on the best way of delivering it. Even the free version boasts plenty of functionality – you can send  your newsletter either through Flashissue itself or Gmail, Facebook, LinkedIn, Twitter, Google+ and a variety of other platforms as well. 

Get a premium account which ranges between $20 and $50, and Flashissue integrates with Constant Contact and MailChimp to unlock a host of extra features.

Pricing: The free Solo plan gives you 25 contacts a month with unlimited emails and group plan starts from $5 per month with 250 contacts.

8. Constant Contact

Scroll through several hundred design templates or custom design your own. Insert a wide assortment of extra features if you wish – documents, images, polls, links to surveys, videos etc. Images and text can also be imported directly into the WYSIWYG editor.

Create comprehensive reports on your email campaigns to show number of opt-outs, complaints, bounces, forwards and click-throughs. The social-share toolbar and social media buttons – Twitter, LinkedIn and Facebook – will work wonders to boost traffic to your web page.

Pricing: They offer two plans; the email plan starts at $20 per month and the email plus plan starts at $45 per month.

9. AWeber

Your AWeber account can also integrate with the most well-known shopping cart tools, letting you add new customers each time they make a purchase on your website.

If you want to take your marketing efforts to the next level, you can visit AWeber Labs to build your own apps and time-saving tools through the AWeber API. With this kind of flexibility at your fingertips, you can really take advantage of customer data in order to better optimize marketing strategies.

Pricing: AWeber’s monthly plan goes for $19 and provides 500 subscribers, unlimited emails and a 30-day money back guarantee.

10. iContact

iContact’s package is simple yet intuititve – it comes complete with HTML coding options and marketing templates, depending on how deep you want to get into your campaign. An easy-to-navigate interface greets you and the tabs at the top half of the screen let you create email campaigns and see how they’re performing.

After choosing a tab, leave it up to the setup wizard to guide you through the rest of the process. Once you have a list of contacts, iContact helps you add a sign-up form to your website so you can convert visitors to solidified subscribers. Got a list of subscribers saved in a CSV or Excel file? Import them into your iContact subscriber list. 

Create aliases and send out emails according to specific filters to define your target market. iContact also embraces social media and integrates Twitter as well as Facebook-friendly features.The auto-responder feature sends automatic messages at preset intervals which are triggered by certain events. For instance, if a newsletter is signed up for, the auto-responder sends that person a short welcome message. Or, when a customer’s birthday is coming up, you could send them email coupons.

Pricing: iContact has special packages for Small businesses starts from $14 to $117 monthly.