These are a diverse mix of free, freemuim and some paid marketing tools used by most startups and entrepreneurs, one of the enjoyable aspects of working in digital marketing today is finding useful tools that help other entrepreneurs grow by finding the right growth tools.
Offerpop is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, and more. They’re focused on transforming the way that global brands engage and convert today’s mobile and social consumers.
Nanigans is a multi-channel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for re-targeting and a plethora of other tools that make targeting more efficient. Nanigans is the tool of choice for companies such as eBay, JackThreads and Zynga.
The Power Editor is Facebook’s own tool for creating and running advertising campaigns. Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users. For marketers just starting on the paid social front, this is probably the best choice as there is no third-party fee to create and manage your advertisements.
Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a tweet, using that key phrase they’ll be targeted.
With over eight million people using MailChimp every day, it’s one of the most powerful email marketing platforms on the market. MailChimp’s incredibly simplistic platform structure and freemium plan make it easy for even some of the most amateur email marketers to get setup with robust email campaigns.
Emma—also a fun abbreviation for email marketing—is a strong platform that backs up its powerful features with a notoriously hands-on customer service team. Emma has all of the tools that you need to start creating and testing your own email marketing campaigns.
If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a large facet of its business it is by no means the only part of the tool. Marketo allows you to combine email into your entire automated marketing campaigns.
AdRoll is one of the most well known names in the re-targeting space, boasting a customer base of over 20,000 brands. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it.
ReTargeter is a tool that uses site re-targeting, search re-targeting and dynamic re-targeting. You can use ReTargeter as a self-service platform, or you can pass all of your campaigns onto an account team to run your re-targeting for you. You can use these search services or combine several into a custom package.
Chango is an award-winning display advertising platform with robust re-targeting features. With Chango you can combine your own re-targeting information with audience intent data that Chango accumulates, which adds a second layer of targeting to your campaigns.
ChoiceStream’s technology is able to process a ton of audience data and discern which of it is actually useful knowledge for brands. ChoiceStream then uses that information to properly target ads to your audiences it knows will be a good fit, boosting the relevance of your ads to your targets.
12. Rocket Fuel
Rocket Fuel is a popular tool with a feature called Moment Scoring. Moment Scoring uses anonymous user data to calculate how likely someone is to respond to your advertisement, then uses that information to decide when and where to serve your ads. Rocket Fuel offers both a self-service platform and managed services.
Simpli.fi differentiates itself by being able to take complete advantage of unstructured audience data. This means that–unlike some other tools on the market–Simpli.fi doesn’t need to rely on pre-made audience segments to categorize audience data, which can be a big advantage when working with a lot of data.
Unbounce is an amazing tool for quickly building, tweaking and publishing new landing pages to test. One of the most fantastic features of Unbounce is how easy it is to use the platform to create brand new pages. Even if you’re not much of a designer, you can use some of the templates available as a jumping off point, then tweak them to fit your style.
Maxymiser is a tool that goes beyond landing page testing. This enterprise-level software solution was built to test all sorts of portions of your website, and to run several different tests all at once. Maxymiser also allows you to segment who you want to send to each tests, creating a more catered experience for your website visitors.
Optimizely combines tools for visual creation and robust targeting into its platform, making it easy to quickly create and target tests to the proper groups of users. The company also has a formidable amount of partners to make it easier to centralize customer data for your various tests.
We’ve worked with Wistia on content in the past, and the company is such a fantastic group of individuals. Not only does the team rock, but the platform is amazing for business looking to host, customize and share videos across the web. One of the best functions of its platform is the ability to include a custom CTA at the end of each individual video, making it easy to drive viewers to specific pages.
There are over 20 million people and businesses that trust Vimeo to host their high-definition, ad-free videos. With Vimeo, the idea is to get everyone to host some of their high-quality videos on the site, thereby driving viewers who are looking for visually stunning videos. Take a look at the sample below to see the type of quality content they collect.
A great way to make sure your online content stands out is to include an image, but sourcing images that satiate the unique requirements for each social network can be tough. We aimed to solve that problem with our new social media image re-sizing tool Landscape. Quickly turn one image into multiple, each perfectly sized for the social media networks you’re using.
Scoop.it is an incredible tool for easily finding and sharing unique, relevant content to your social networks, blogs and more. With Scoop.it you can find months worth of great in no time at all!