Top 13 Social Marketing Tools to Scale Your Business Today
Social marketing today is inevitable if you want to grow digitally. You will need automated tools to streamline and schedule your social postings.
In order to get you there, here are some useful tools, I have used in the past and present. These tools can help you scale your digital marketing strategy and start bringing in users needed to grow your business.
Sprout Social provides great reports for social accounts and shows social content and monitored keyword searches in one stream.
You can schedule content on all your accounts with a convenient publishing system and manage your Social messages on the go with a mobile app available on iOs and Android. Supports Twitter, Facebook, LinkedIn and Google+.
Sprout Social Pricing starts at $59/user/month.
Hootsuite is the leader in the Social Media Marketing Management space.
It offers everything a Social Media manager needs from publishing, to monitoring, including reports and team collaboration features.
Contrary to Sprout Social, it displays all your Social Media accounts in multiple streams. Some users prefer the unified stream approach of Sprout Social and Agorapulse, some like the multiple stream approach.
Really a matter of personal preference. Hootsuite also provides a mobile app to manage Social streams on the go.
Hootsuite offers a free plan, paid plans start at $9/month.
Agorapulse is a social media management toolkit for Facebook, Twitter and Instagram, supporting contest applications, monitoring, CRM and one-click, customizable PPT reports.
All social content is funneled into an ’email-like’ inbox feature and syncs accounts in real time while retaining past conversations and social data from fans & followers.
AgoraPulse Pricing starts at $29 per month.
Buffer is the pioneer of Social Media publishing. It was the first software to introduce the queue publishing system allowing its users to schedule content across most social networks without having to individually schedule them.
It covers all Social Networks except for Instagram, and is definitely the best publishing system out there. Buffer offers a free version.
Buffer Paid plans start at $9 per month.
Sendible is a Social Media marketing platform supporting 30+ networks with services for accounts/profiles, messages and social content, social contacts, content discovery, engagement, blog content and promotion, monitoring, and analytics.
Sendible also provides a white label version for agencies.
Sendible Pricing starts at $59 per month.
6. Post Planner
PostPlanner is a publishing solution for Facebook and Twitter. It allows to schedule posts at specific times or add them to a queue. The most unique feature of PostPlanner is its “viral content” feature.
In a nutshell, you can see the most viral photos, videos and linked from pages in your industry and use them on your own Social accounts to increase your engagement.
Post Planner Pricing starts at $9 per month.
Edgar is a social media scheduling tool that allows you to recycle categorized social media updates and re-post them later automatically to reach more fans & followers.
Pricing starts at $49 per month.
Rignite is an all-in-one social media management platform, covering daily posting, goal-based campaigns, and analytics data.
Its unique staple is the campaign based posting feature that allows you to set a specific set of posts to promote a product, an event or a promotion and track the results of that campaign.
Rignite Pricing starts at $28 per month.
Schedugram is an Instagram post scheduler, with support for multiple accounts and bulk uploads. Schedugram is one of the very few apps that make it possible†to schedule posts on Instagram via a web interface.
ScheduGram Pricing starts at $20 per month.
Oktopost is Social media management platform for B2B marketers, focused on delivering and measuring clicks and conversions for lead generation campaigns.
Oktopost Pricing starts at $55 per month.
Shoutlet/spredfast manages social media marketing communications- building, engaging, and measuring, support for multiple accounts and platforms, social CRM and e-commerce for Facebook, and email marketing.
Spredfast: Purchased Shoutlet
Spredfast is an enterprise social media management system for managing, monitoring, and measuring across multiple social media channels, with a white label option for agencies. Recommended for large enterprises and large agencies.
Sprinklr is a Social media marketing platform and consulting service for marketers and agencies in B2B and B2C markets. It provides social media audience research, acquisition, content promotion, and measurement tools.
Sprinklr: Recommended for large enterprises.
13. Oracle SRM
Oracle SRM is Social Relationship Management platform offering a suite of tools- Oracle Social Marketing Cloud Service, Oracle Social Network, and Oracle Social Data. Oracle SRM was started after the acquisition of Vitrue and Involver by Oracle.
Oracle SRM: Recommended for large enterprises.