Money can't solve every problem but it's needed for every business daily operations. A Low Marketing Budget for your business can stop your organization from getting the word out on products or services?
When you face this situation, focus on getting these 5 tips right.
1. Focus on customer experience
It used to be - you build an outstanding service or product and people will use it, not anymore.
Today, you need to give potential users a reason to choose you, and hopefully they will talk about it and others will come in most cases. Your task should end there.
Word of mouth or social media chatter are a few of the best ways to build viral leverage into your business model overtime.
Stay close to your core user base, engage in learning from their actions and feedback. Iterate to improve on the experience you're providing, as there is always room to be better and build new interactive content to keep the engagement going in real time.
2. Media exposure
To grap is piece of the headlines, all you need to focus on is online media distribution services.
Craft a business and consumer story for your company and think about the most relevant places to distribute digitally for targeted exposure.
There is a lot of noise out there these days, so be sharp about your approach and think about why someone should or would care to publish or read your article.
Give them something personal, noteworthy and authentic to dig into for themselves.
If you can't attract top-notch press, that's okay. Start with blogs within your industry, while you build a base of support and move on from there. Also, try to be a guest writer on high ranking blogs in your industry.
3. Create Instructional Videos
Today, Video content is really valuable, but costly to get professional engaging videos produced.
There is nothing wrong with giving video content a shot or hiring a film student or intern willing to grow and learn about your business.
To create videos for SMB' and startups, you can use Websites like:
If video sounds like too much of a challenge, try making slide decks and sharing them on SlideShare and other document sharing/hosting services that will allow you to keep your files public.
4. Get Ad Promo Credits
While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for Facebook Ads, Google Adwords and Bing Ads. Some domain reseller services offer advertising discount codes as part of their membership offerings when you sign up, make sure to check.
Also, low cost registration sites like me - backlinkfy.com gives you “all in a box” Ad Promo for most of these advertising platforms.
5. Be on Social Networks
Do not count social media out. Create business accounts and participate in big social media sites like; Facebook, Twitter, LinkedIn, Google+ and Pinterest. Add Instagram if your business is image-oriented.