After researching SEO tools for over 4 years and testing the best. Here are some tools you should consider as you build your SEO strategy. There is a mixture of free and paid tools, so you can see which one best fits your needs.
Keyword Research Tools
Google Keyword Planner pulls data straight from google's ranking system. Best way to use this tool - Find out your competition and estimated bids, if they are high that might mean better conversions.
Wordstream is a free keyword tool you can use for Adwords keyword research, but also helpful for discovering keywords that can help with SEO campaigns.
Focus on long tail keywords. As this keyword tool scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy.
You can find internal index of keywords with WordTracker. Find long tail keywords that Google Keyword Planner might not show. WordTracker will find organic first page competition data that can help you improve your SEO.
Content Optimization Tools
A simple but efficient Chrome extension that gives you clear and helpful info with click. You can Check Alexa ranking, indexed pages, page speed, whois, on page SEO and many more features and SEO statistics.
Free SEO audit tool that provides a high-level SEO overview of your site. Just copy and paste your url into the search area and view your stats.
Woorank is a website analysis tool that tells you everything you need to know about your website’s SEO health. You can also use WooRank to address issues on your site and identify opportunities to get ahead of the competition with complete statistics.
An analytic reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and other platforms with API's.
Link building Tools
Quick URL Opener is a free SEO tool that can help you open multiple url's using a bulk url checker system.
Make you Broken Link Building process less of a hassle with Check My Links. With One click, this Chrome extension quickly checks any webpage for broken links you can link to easily.
Content marketer tool helps you find contact information (ie. emails) to reach out to people who will be interested in share your content. The contact information provided by this tool is simply accurate since they filter all spam contacts.
Content Marketer also provides professional email templates you can use for outreach within your dashboard. Templates are by category of interest.
The Linkody tool lets you know when you gain or lose a backlink. It also provides info on your new backlinks like; page authority and page rank. Linkody can notify you when one of your competitors gets a new backlink. This can help you gain the same link if you work at it.
SEOquake displays the same data on Google search results but with rankings and more stats for your evaluation of a site. This can help you develop a keyword and inbound link strategy.
See PA and DA for a large list of URLs?
Upload your list of domain into the Bulk Metrics Checker, Click "Go Fetch" and watch the results pour out.
CognitiveSEO is an SEO tool suite focusing on link analysis of websites. It can also determine what links are bad for your site and which ones can be promising.
Monitor Backlinks is a comprehensive SEO platform that provides information on newly acquired backlinks, keyword rankings and site speed.
You can receive alerts whenever one of your competitors gets a new link. Easy to use with a clean and updated control panel dashboard.
Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA.
Any other software tools you will like to share? Comment below.