Social Media Engagement 101 : How To Help Increase Your Followers Interaction

Being active on social media sites can significantly help your online business. Why? Because social media marketing is one of the most popular marketing strategies today. It is the reason why some marketers devote most of their time to social media engagement because of its cost-effectiveness, versatility, and approachability.

There are many social media platforms today, so there will be lots of opportunities for you to promote your product or service. Then as your followers grow, you’ll get a higher investment or return for everything you advertise. If you don’t have any ideas on how to improve your social media engagement then here are some tips on how to help increase your follower interaction

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Make A Plan Or Strategy

To increase followers, you need to know who is your target audience is. You need to know how you will attract them and what content they mostly read or enjoy liking and sharing. These are the elements that you need to consider when writing your post or what you will put on your profile.

Fill Out Profile Completely

If you want to develop trust and credibility, you need to fill out your profile completely. Put all the information about yourself, your company and the product or service you are offering. In this way, viewers will have ideas about what to expect from you.

Be Consistent In Posting

Consistency in posting and updating viewers can do a lot to help you increase followers. Most people prefer sites that feed them more updates or information¾especially if they find your post useful. They will keep checking out your updates until they decided to follow you so they can be updated every time to post a new one.

Put Links On Your Social Sites

To make it easy for people to follow you, you need to put links to your social media profiles on your site. You can place them on the homepage or contact page. Most people will not make any effort in researching further so it will be very convenient for them if they see the links in one place and just click away.

Ask Family Members, Friends and Employees To Follow

This is particular tip for newbies. It's not bad if you ask your family, friends, neighbors or employees to like and follow your page. It is one good strategy in making other people follow too because most of them would follow a particular person or page if it has followers already.

Get Involved By Being Social

If you want to gain followers, you need to be social too. You need to be active in every discussion or forum that is relevant to your product or service. You need to comment on other user’s post because social media is a two-way street. If you comment on their post, they will also take time to comment on your post.

Another thing is, you also need to respond to the comments on your post. Give some appreciation by saying thank you for reading your post. While for negative comments, suggest a solution to their problem.

Engage With Influencers

Influencers are users of social media sites who have lots of followers and have gained lots of admiration in their respective fields. Engaging with these kinds of people can expose you to lots of new users¾that’s why you need to track down these types of people and collaborate with them. You can share their posts, and they might return the favor by sharing your post too.

Use Giveaways or Contests

Holding a contest or giving out giveaways are some of the easiest ways to increase followers. What you can do is engage other users to like and share your page or post then they will get a goody bag or promotional award. You can also hold a contest by making them like and comment on your page which entitles them to win a prize which will be drawn electronically.

Use Hashtags


Using hashtags makes it easier for people to search for any product or service. So to easily find your page, use powerful hashtags. Base your hashtags on what you are promoting or anything relevant to your business. Never fill your post with too many hashtags or even use inappropriate ones, for it looks amateurish and it’s not a good way to attract followers.

Post Lots Of Photos And Videos

Most people prefer photos and videos rather than reading dull text content. Since most viewers access the internet through their mobile phones, they find it more convenient to view images and videos rather than reading. So what you need to do is post amazing and captivating photos and exciting videos.

As you can see, there are multiple ways to engage with your social media followers. It’s important to have a plan, and then experiment with these different suggestions to see what works best for you. By effectively engaging with your social media followers, you will get more Automatic Likes, increase your follower interaction, and improve your online business.