Important SEO Ranking Factors You Need To Know

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When trying to get your website more visibility, the most effective method is always to maximize its ranking potential. This is done by using search engine optimization tactics that work to promote the relevancy of the site.

Search engines like Google are trying to deliver the best results for their user’s queries. This means that appearing on the first page of search results implies your website is an authoritative and reputable provider of the good or service a user is looking for.

But how is the order in which search results appear determined? Google uses over 200 variations of relevancy factors when ordering websites. An SEO consultant is an expert at helping you craft your online presence to meet these criteria and be as search engine relevant as possible.

Here are some of the most important ranking factors that you need to be aware of.


On-Page Content

This is probably the most crucial factor in convincing search engines your website deserves a top spot in search results. Since the information is what users are searching for, it makes sense that the presence of relevant information will determine a websites’ position.

But the information does not only need to be relevant to search queries, it needs to be of high quality. Search engines don’t want to reward websites simply for saturating their content with popular keywords.

Modern search engine algorithms are sophisticated enough to evaluate the quality of the information on a website. The SEO Shark - SEO company describes that these algorithms are constantly evolving and that is why so many people rely on an SEO company to handle this element for them.

Page content that is written in natural language, offering comprehensive information on something is the ideal candidate for search engines. The inclusion of relevant pictures and graphics all help to boost this relevancy score.

Honest, authoritative and comprehensive content is the way to go. There’s no way around it, to be ranked as the best, your site has to be the best.


Link Quality

The overall quality of a websites’ backlinking profile is another important factor that search engines will take into consideration. A backlink is a link to your website being featured on another.

Backlinks promote the relevancy of your site because being referred to on other websites is usually indicative of your sites’ quality. For search engines this provides the end user with a network of relevant and authoritative information.

Like content, the backlinks need to be of high quality for modern search engines to value them. Having a large number of links spread across irrelevant websites will be less effective than fewer, highly relevant links.

The diversity and quality of backlinks to your site is something that an SEO consultant will be experienced at optimizing.


Mobile Friendly Design

With more and more people using their mobile phones to access the internet, search engines are prioritizing websites that have a mobile friendly interface. This means that someone can use your site as easily from their phone as they can from a laptop or desktop PC.

It’s important that the mobile friendly version of your website is able to provide the same user experience as the desktop version. This means someone is able to access all of the same information and services. You can check your website for mobile friendly version with one of Google’s mobile tool.

The mobile version also needs to be functional. Releasing a mobile version of a site that is poorly optimized or incomplete can negatively affect your sites’ placement in search results.

It should be noted that the speed at which the page loads is an important factor in both mobile and desktop versions of a site. Search engines are not only looking for relevant information, but a high quality user experience.

An SEO company will know how to optimize mobile and desktop versions of your website to make sure it meets search engines’ criteria for functionality.


Other Website Elements

There are a number of smaller, but still vital elements to a webpage that will help it achieve higher search engine rankings. These are mostly to do with the technical factors of the domain.

A websites HTTPS encryption or lack thereof will affect its placement in search results. In recent years, websites that lack a form of encryption will be considered compromised and not ideal for users.

The length of time a domain has been registered and its history of penalties with a search engine algorithm are also taken into consideration. These factors indicate the authority of the website and its goodwill on the internet.



For anyone trying to improve the ranking of their website the factors listed above are undoubtedly the most crucial to implement correctly. An SEO consultant will understand these criteria and help you to maximize the quality and diversity of your content so that it can achieve its maximum potential. 


Mike Smith – Columnist at and follows up all news related to search engine optimization and social media marketing.