How 'Shopify Masters' Podcast Can Help Ambitious Entrepreneurs Grow in eCommerce
For experienced digital marketers and content producers, hosting podcasts means addressing a wider audience, anytime, anywhere. Podcasting is an original and yet inexpensive way to engage their audience and start a discussion on a particular topic. Most importantly, it’s is an amazing opportunity to boost their brand awareness and establish themselves as an authority in their niche.
With over 170 interviews with successful entrepreneurs, Shopify Masters will help you launch, build and grow your ecommerce business.
On the other hand, podcasts offer a highly educational value to those just entering a particular niche. By listening to the most successful people in their industry discussing their entrepreneurial journey and the major problems they’ve been coming across, you can learn a lot about starting a business, prepare yourself for your new role of a leader, and avoid the most common mistakes startups make.
Given all these facts, it’s not surprising at all that the popularity of podcasts has grown insanely over the past few years. Statistics show that monthly podcast listener-ship has increased 75% since 2013. Additionally, out of the total number of podcast listeners, 22% listens to 3 podcasts, while 21% listens to 4 podcasts per week. This means that podcast listeners listen to roughly 144 podcasts every year.
That’s nice, but you’re probably wondering which podcasts to go with.
The most popular podcasts are actually those that offer insights from experienced entrepreneurs who know what they’re talking about. You should choose the ones offering to-the-point information and memorable stories, nicely wrapped up in a 60-minute episode.
That’s exactly what Felix Thea had in mind when he started awesome Shopify Masters, an ecommerce podcast for ambitious entrepreneurs. Even though it was introduced in 2016, this podcast series has gained a lot of traction in the world of online businesses. With over 170 interviews behind them, we can freely compare Shopify Masters with some most authoritative entrepreneurship podcasts, such as The Tim Ferris Show, Mixergy, Foundation, and StartUp.
So, what’s so special about Shopify Masters? Let’s see how this podcast series can help you launch your ecommerce business and grow it successfully.
So, what is Shopify Masters?
Shopify Masters can be defined as a podcast that is specifically designed to provide the knowledge and the inspiration you need to have to build, launch, and grow a profitable ecommerce business. As I’ve already mentioned, the host of the podcast is Felix Thea, the founder of TrafficAndSales.com.
Unlike those major entrepreneurial and marketing podcasts I’ve mentioned above, which focus on interviewing the wealthiest and most famous people from various niches, Thea usually talks to ordinary people with a lot of knowledge and experience, most of which you have never heard of before. Each week, he interviews successful ecommerce entrepreneurs, picks their brains and gets exciting stories
and topics to share. Most importantly, these conversations are jam-packed with valuable and actionable tips and industry insights.
Apart from the podcast itself, Thea also includes a brief summary of an interview, a lot of notes and resources so you can research the topics on your own, as well as an entire transcript of an interview.
Shopify Masters is here to Inspire
Being an entrepreneur is tough. When starting a company, you need to take care of a bunch of things simultaneously. To build your business from the ground up, you need to be focused, determined, and courageous. Most importantly, before your idea starts growing into a flourishing business, you need to be sure that you’re doing fine. You need someone to encourage you. Someone from your industry, who understands you.
That’s exactly where Shopify Masters steps in. It interviews real people who succeeded in launching a business of their dreams and now want to inspire others to do so, as well. These people explain how they came up with their business idea, how they made this idea come true, as well as what their road to success looked like.
This means that you will not only get a lot of actionable tips on how to start your business, but also some invaluable insights into other entrepreneurs’ background stories. Their experience, both positive and negative, may significantly boost your morale and prove that, no matter how hard this might seem, growing your own company is achievable if you’re stubborn enough.
For example, one of the most popular Shopify Masters episodes in 2017 was the interview with Darin Hager, a footwear designer that quit her cushy job to launch her own startup. Not only that she risked everything to do what she really likes, but she also had to pivot a few times before she has found a perfect market to sell her product. Still, her brand survived. This is a classic entrepreneurial story with a happy ending, showing you that everything is possible if you build a strong business strategy, test your product constantly, and keep adapting it to the market needs.
It Provides you with Actionable Tips
How many times have you stumbled upon the “5 Business Growth Essentials” or “10 Things you need to do when starting a Business” article? There are tens of thousands of articles just like these on the web. What they forget to tell you is that each business depends on a wide range of factors and requires a unique approach. In other words, there is no one-size-fits-all business plan and that’s exactly what Shopify Masters is trying to explain to you.
The main aim of the show is to get people who succeeded in their industries to share the most actionable tips with the listeners. Depending on the speaker’s niche and type of business, each episode deals with different business models and systems of growth. In each episode, a business owner explains what has worked for their particular business.
Both the host and the guests cover the stuff that actually works in the world of ecommerce. They’re drilling into the most significant topics, from securing funds, starting their ecommerce store, hiring your first employee, to marketing your business effectively and pivoting your business idea. These are all immensely important aspects of a business and having them explained by authoritative ecommerce experts from different viewpoints may help you a lot.
Back to You
If you like highly informative entrepreneurial podcasts, you should definitely show Shopify Masters a listen. You will not only learn a lot from the most authoritative people in the world of ecommerce, but also get your weekly dose of motivation to keep the ball rolling.
Emma is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and latest business trends.