The Impact Of Artificial Intelligence On Digital Marketing

Artificial Intelligence (AI) is revolutionizing companies across all industries. It ranges from the use of autonomous cars to Google AI that enables gamer's to learn video games in just a few hours. The next target of AI will be the online marketing field even as it continues to evolve. The tons of data left during internet surfing and social media outreach creates a door for AI to transform the digital marketplace.

Marketers are using AI for targeted marketing, predictive analytics, and improving customer experience. Consequently, it has helped marketers to maximize their return on investment (ROI).


Previously, marketers were hesitant to incorporate artificial intelligence into their marketing campaign. However, more marketers are gaining confidence in regards to the application of artificial intelligence. Marketers continue to feel AI's presence through its associated processes such as Machine Learning, Internet of Things, and big data. These are just components that will contribute towards utilizing AI to its fullest potential. Here are some of the ways AI impacts the online marketing field.



Personalized User Experience

Artificial Intelligence technology plays an integral role in improving customer experience. Integrating artificial intelligence into your content marketing strategy can be a game changer in your marketing approach. You can use data such as customer interests, buying behavior and customer searches to conduct customized marketing campaigns. Moreover, you can carry out content campaigns for every customer or prospect. Chatbots are a component of AI that marketers can use to improve retail customer relationship management approach. You can program chatbots such that it can interact with customers based on the information it receives.



Quick Decision-Making

Users generate and collect new data for AI analysis each time they browse the internet. You can use this information to reveal user needs, purchasing pattern, and future actions. Marketers can use this information to optimize their marketing strategy and supply the most relevant services or products. Moreover, social media outreach creates a door for marketers to reveal personal information about their target audience. That makes it easier for marketers to design a targeted marketing approach. As a result, sales-cycle reduces as customers receive relevant information on a silver plate. Use of predictive strategies reduces product search and makes decision-making easier.

In fact, marketers can use AI analytics to analyze customers and encourage them to make repeat purchases. AI-enabled algorithms are powering nearly all digital marketing initiatives. The chances are that use of banner ads, and SEOs will soon become obsolete as businesses continue to adopt AI-powered marketing initiatives. After all, no one needs website traffic and SEO when AI analytics can provide a detailed report about the target audience.


Maximizing ROI Through Image Recognition

Previously, marketers would use image recognition to obtain information about an isolated object in an image. However, the AI-powered software makes it easier for marketers to get a detailed description of an object in an image. Some of the AI-powered software can sense motion, identify objects, and recognize human faces.

Marketers in the banking sector can use AI-enabled image recognition technology for enhancing customer security and faster transaction process. Research has revealed that social media users share billions of photos daily. As such, marketers can leverage this vast collection of images to understand consumer needs, patterns, and behavior.

The AI-powered software helps marketers to conclude based on the comparison between social media images and an established image library. For instance, fashion designers can use AI-powered software to map their products against the vast collection photos in Instagram and Facebook. That makes it easier to understand potential geographical changes and the consumer demographics, which include occupation, age, gender. It makes it easier for marketers to align their marketing strategies and extract a maximum ROI.

Marketers now understand their customer better than ever before due to the increased social media outreach and big data. Artificial intelligence technologies bring customers and marketers closer to each other. AI-powered initiatives will lead to optimized decision-making, enhanced user experience, and maximized ROI.