Top 3 Tools Great Marketers Use To Save Time And Increase Conversions
As a digital marketer, you’re probably overwhelmed by the wealth of tools available to better your performance. They’re all useful, and each strives to offer you something unique.
However, if you’re an independent business owner or trying to market a small-budget company, you have to limit yourself to using just the best. We’re here to give you a hand and talk about the top 3 digital marketing tools that will save you time and help you achieve some of your greatest goals.
Social media management: get it all done in one place
We’ve never lived in a more connected world. Every single second, millions of pictures, videos, and articles are being posted and shared on the Internet. Social media plays the greatest role in this equation, and if you run a business, you simply can’t afford to ignore this game. Despite its decline in the past two years, Facebook still continues to drive revenue, and most businesses choose to have a page and connect with their customers. Instagram has grown rapidly, reaching 1 billion users in 2018, Twitter is extremely popular in the U.S., while Pinterest works like a search engine, helping you get more traffic on your platform.
Furthermore, there is LinkedIn, YouTube, Tumblr, Snapchat, and other social media networks you may want to be active on. But how do you manage content creation and posting, when this is just a fraction of your daily to-do list?
By using a social media management tool. While some marketers choose to post by logging into each channel, many have discovered how efficient a social media management tool can be. You not only handle all your content in one place, but you also get real-time reports on how your posts are performing. A social media management tool saves you time, provides indepth insight on your audience’s preferences, and allows you to constantly adjust until you find your winning formula.
Email validation: make email hygiene a priority
If email is a part of your digital marketing strategy, you must always keep an eye on the quality of your email list. This is where email validation comes into play. A high bounce rate, due to a messy email list, has a direct impact on your sender reputation. Which, in turn, affects your email deliverability – meaning how many of your subscribers actually receive your emails.
An email validation or email verification service keeps your bounce rate under control and improves your sender score. Soon after using such a service, you’ll see more of your emails getting delivered, which means your open rates will increase, as well. The higher your open rates, the greater the chances to convert, so email hygiene is crucial in your digital marketing strategy. But what does an email verification system actually do? It scans your email list to detect any unwanted email addresses, such as misspelled, thus invalid, role based, temporary or catch-all emails. Then, it isolates these risky contacts, leaving your list clean and increasing its marketing potential.
Research and monitoring: know who’s talking about you
so you can get them to talk about you even more! Also, by using a research and monitoring tool, you learn who the influencers in your industry are, so you can reach out to them and collaborate. With influencer marketing on the rise, monitoring tools have grown so much in the past few years. While you could scout the Internet for people who might be interested in what you do, that takes lots of time and effort.
A monitoring tool does the job for you and gives you all the information you need about the most powerful voices in your field. You have a clothing line? Enter a relevant keyword and a monitoring platform will return hundreds of results. Journalists and bloggers, industry experts and analysts – they will all show up there for you to connect with them. Such a service is of great value, considering how little time we have for all the things we must do as marketers.
That’s a wrap! Let’s see what the main takeaways are:
Test a social media management tool for a while, to see how much time it saves you and how much it helps you stay organized.
Focus on your email hygiene by hiring an email validation service every few months to clean your database.
Try out a research and monitoring tool to stay in the loop with who says what about you and to discover potential collaborators.