The Role of Mobile Technology in Accelerating Business Growth

Smartphones have proliferated into every segment of our existence and over the past couple of years, these pocket computers have become increasingly powerful to a point where they are capable of handling all our basic computing and connectivity needs! However when it comes to the business and industry sector, we mostly find that the usage of mobile devices limited to connectivity and communications only.

But, the modern smartphone is capable of so much more and that’s why today’s article will highlight several sectors where mobile technology can boost your productivity and help take your business to the next level.

But, the modern smartphone is capable of so much more and that’s why today’s article will highlight several sectors where mobile technology can boost your productivity and help take your business to the next level.

1. Taking Advantage of Cloud Based Solutions

Most businesses these days have their IT backbone completely dependent on cloud computing. From using cloud based storage service to cmms solutions, almost everything now a days comes with a cloud component. Now the benefit of having all these services based on cloud services is that the customer doesn’t need a whole lot of processing power on their end to be able to run the service and make changes. This has resulted in most cloud operators offering app based solutions that work on smartphones just as well as they do on full fledged desktops. The interfaces are intuitive as well as responsive which means that important company metrics are always close at hand.

2. Paperless Working Environment

Traditionally all manners of business have a paper trail following them but having a physical copy of all important documents is never a good idea. For one it can throw an entire company into chaos should something vital to the day to day workings be lost or misplaced. That is why a much better idea is to have backups of all important documents present and within easy on mobile devices. Also switching entirely to a paperless work environment makes things much easier for all employees as they can access mission critical information at a moments notice.

3. Best in Class 24/7 Customer Support

One of the most important facets of business is customer satisfaction and having a good customer support team is imperative to that cause. In this digital age most companies have an online presence and the process of acquisition of new customers has moved over from brick and mortar stores to online discoverability. Now as we notice another paradigm shift from the desktop to the mobile version of the internet, businesses must be ready to jump ship from the classic desktop designed websites to modern apps and mobile websites. The millennials of today expect quick and easy support at any hour of the day and investing in mobile technology like Chatbots can help with that immensely.

Overall mobile technology as a whole encompasses several aspects of a business and while we have touched on three of the most important ones in this piece, there are many more avenues like mobile marketing and geo location based retargeting that can be utilised by businesses to potentially expand their customer base. And while it might seem that the only aspect of mobile technology might lie in increasing the revenue of a company, it also plays a vital role in increasing the convenience involved in everyday activities within the company. This leads to higher job satisfaction level and happier employees which in the end is the best result possible for any technology deployment within a company