Top Email Marketing Automation Tools

Email marketing is not a thing of the past. While open rates may be down from 10 years ago, they are still high enough to produce a nice ROI for your business.

If you are emailing your list without using the proper tools, you are making your job harder than it needs to be. Continue reading this article to learn more about top email marketing automation tools that will allow you to get the most out of your email marketing.

1. GetResponse

GetResponse is an email autoresponder that will allow you to send emails to your customer list without having to do everything manually. You can schedule emails using a couple of different methods which makes it easy for you to deliver emails at the right time. You can choose to schedule email sending for a specific time and in a person’s time zone, or you can use a feature that is called perfect timing.

If you use the perfect timing feature, GetResponse will determine what time they deem best to send an email to each of your subscribers based on when they normally open their emails from you. There are other great features from GetResponse as well, and you can even integrate with their webinars and landing pages.

2. ZeroBounce

Do you want to keep your email list clean and know what percentage of people are truly opening your emails? If you have an email list with a bunch of bad emails or outdated emails, then you won’t be able to get a true read on your metrics. An email checker will help you cross this problem off your list in no time. When you use ZeroBounce, this email validation service allows you to see which emails are good and which ones are dead.

You will be able to keep up your email list, so you are only sending to people that want to get your emails. If your email list is getting a high number of bounces, this looks bad to your email autoresponder, and it can even have a negative effect with various email service providers. Did you know that email service providers can block your domain if you are putting off spammy signals like low deliverability? Stay on top of your email hygiene by using an email verification tool as often as you think it’s necessary.

3. Constant Contact Constant

Contact is easy to use and beginner-friendly. If you want to send emails that are effective, but they won’t take you long to put together, then this may be a good option for you. As a beginner, you will need training on how to use the tools within Constant Contact. The Constant Contact team has put together a good library of resources that will allow you to get the most out of your membership. The training library will allow you to go over an area that you need further training in so you can master it.

4. MailerLite

Another user-friendly autoresponder is MailerLite. The drag and drop features allow you to set up a campaign without difficulty. You can move around the elements easily to see which layout you like best. Personalize, customize and segment your emails by using their targeting features. You can also easily contact customer support if you need help in any of the areas.

5. BombBomb

Video is where the future of email marketing is. If you want to get people’s attention, you need to make sure that your emails have video in them. BombBomb is an easy way to set up an email drip campaign with video. Use this tool to get your message into their inbox but also to get it noticed.

6. Gumroad

Gumroad has been widely known as a place to sell services and digital products, but now you can send emails with Gumroad. Instead of having to go out of Gumroad to build an email list from these clients, you will be able to import them directly into the platform. There are various features that will allow you to select how you want to segment and send emails. The options are pretty easy to understand so consider this option if you want to sell on Gumroad.

7. OptinMonster

If you want to raise your conversions, OptinMonster is a great place to do just that. You’ll be able to retain more visitors and turn them into email subscribers with their smart technology. Any successful email marketing campaign must have subscribers, and that is where OptinMonster can help you. If you want to turn more of your website visitors into email subscribers, then OptinMonster is the perfect tool to use to do just that.

Best Practices for Email Marketing

Having tools isn’t the only thing you need to do when you’re setting up your email marketing campaign. Make sure you plan your campaign far enough in advance that there isn’t going to be a gap in the story. If you let your email list forget about you, they aren’t likely to start back up and continue to pay attention to your emails. Having a full plan in place before you start your campaign is important.

You can use scheduling features to make sure your emails go out at the right times, but if you don’t have the content laid out correctly or the email list checked by an email verification platform, your campaign won’t go as you’d planned. Write emails with your target audience in mind, deliver plenty of value and keep top of mind by sending emails frequently. If you forget to send an email on a day that you would send an email normally, it isn’t the end of the world, but the more frequently you can act as expected, the better for your audience.

Conclusion

When you are considering which tools to purchase, remember that you want to get tools that are going to allow you to get the best results. Using tools that are high priced doesn’t necessarily mean you’re going to get the best results. Read through reviews and see what other people are saying about tools you’re considering, so you make sure you choose the right products and services for your business.