16 Ways To Optimize Your Website For Voice Search
Voice search is considered as the next step towards more convenient searching on the internet. Interestingly enough, the processing of voice commands is completely different from when commands are done in text form. Any competent web design company like Maxburst.com knows this.
Learning how to optimize your website for voice search can give you a major edge over your competition. Here are some practical ways to optimize your website for voice search.
1. Go for Long-tail Keywords
When you are using voice commands, you are more often than not looking for something very specific. Only a few techniques out there can add more specificity of your content than adding long-tail keywords. Aside from the added specificity, going for long-tail keywords would be more closely approximate something you would say to your phone when you activate the voice prompt. You can never go wrong in adding those long-tail keywords on your page! This article on Neil Patel blog contains useful information about why you need long-tail keywords.
2. Go for Conversational Keywords
Using a voice command system is like talking to someone. When you think about it, that is exactly how you should craft your keywords! For example, if you are creating keywords for a specific topic, think of how you are going to tell it to a friend. Sounds simple, right? If you still find it a little confusing, you can run a simple test. When you try and say a prospective keyword, it should flow like it wants to keep the conversation going rather than stop it dead on its tracks. You may found this article informative on this point.
3. Use Question Tags
Most people who use searches in general has a question that needs to be answered. For text searches, entering a phrase may suffice in most situations. However, this is not the case when doing voice searches. More often than not, the search is often in the form of a question. This is why for optimizing content for voice search, it is smart to add “what, why, when, and how” to your keywords. It is a simple yet very effective way to make your content more attractive to voice searches.
4. Your Choice of Keywords Should Be Relevant
Well, this is a universal rule when it comes to picking keywords. However, this is especially important when you are optimizing your content for voice searches. Your choice of keywords should be relevant to the content you are creating. For example, if your keyword is “how to go around the world in 80 days”, the content should be about going around the world in 80 days! Stuffing keywords that are not really relevant to your page will only negatively affect your presence in search engines.
5. Provide Value for Prospective Visitors
Creating content that would be seen in the top searches for specific voice keywords goes beyond playing out the SEO game well. In fact, your emphasis should not just be on SEO strategies (though they still help), but it should also be about creating content that will provide value for prospective visitors of your page. You would like to have a page that would answer the need/s of the person who is doing a search. This is why you should still emphasize creating good content that caters to the needs of the searcher.
6. It Should Be Easy to Read
Readability is now considered as a judging criterion for ranking pages. After all, nobody would like to read any article that only a few (if anyone for that matter) would understand. Noting this, it is important that you create content that is easy to read. Even if the subject matter is a little on the technical side, it should be written in a way that even someone who doesn’t know a thing about the subject would somewhat understand. Save the technicalities and jargon for later; you should prioritize readability.
7. It Should Sound Natural
Search engines nowadays have a way of punishing web pages that are of low quality and presumably created by automated writing software. When creating content that will be deciphered by voice commands, the content should sound natural, like how humans would talk to each other. It should not be composed in a robotic manner like how it’s being done in word factories. It would also help if the content is constructed with correct spelling, grammar, and syntax.
8. Create Content That is Friendly to Current Voice Assist Modules
Voice assist modules like “Google Assistant” and “Siri” are on the rise. While the technology on these modules are still far from being perfect (there are erratic search results from time to time), adapting to the algorithms they use for yielding search results is still the smart thing to do. You can review the latest ways on how they reward (or punish) certain web page content depending on how they are structured. Learning to create content that is friendly to voice commands modules will help in voice search rankings.
9. Don’t Overdo It
While conventional logic is you should go all-in to optimize your content to voice commands, it rarely works like that in reality. In fact, it might even hurt more than it can potentially help. When optimizing content for voice, you should never overdo it. Mistakes such as keyword stuffing can negatively affect the visibility of your page, if not of your entire website. Instead of cramming keywords, you should put an emphasis in doing quality content.
10. Consider Adding FAQs
Using the FAQ format for writing content is a great idea because it allows you to answer multiple questions related to your product within a single page. Not only does the question themselves act as potential keywords for voice searches, but an FAQ format allows for simple and direct answers for particular questions, which adds a lot of value for the visitor. As a bonus, you can also add long-tail keywords in there without even trying. This educational video will give ideas about how to implement it.
11. Go for More Direct Answers
Speaking of direct answers, there are many reasons why going for direct answers is a better option if you are optimizing your page for voice commands. First of all, those who use voice command systems are usually on the go, either walking or operating a machine. Since they can only look at the monitor for such a short time, it makes more sense to give them a quick answer to their question. If you can answer their question in 1-2 sentences, even better.
12. Go for More Layman’s Terms
While going for more technical terms is fine if you are specifically targeting people who are knowledgeable in your niche, going for something much simpler can be beneficial too. Going for more layman’s terms in your content makes it easier for non-experts to understand what you are talking about in your page. At the same time, this approach can make it easier for your website to be seen in specific web searches that also use equally simple words and phrases.
13. Follow Web Content Accessibility Guidelines
Following accessibility guidelines is a must to get the most out of the voice command prompt. Some would use the voice command as a means for following the trends. However, there are others who use voice prompts because it is their only way to get access to information that they need. Following accessibility guidelines will ensure that your content is machine readable, making it easier to be found in web searches.
14. Optimize for Voice Search, But Optimize for All Mediums
Optimizing your content for web search is great, but it should never be your end-all-be-all. You should remember that not everyone uses voice searches, so it is essential for your content to still be visible even without voice. You can use this by utilizing and integrating other SEO methodologies to the tips mentioned here. Content that is optimized for all mediums gives a page a potential for maximum online access across different platforms.
15. Anticipate Their Questions
One of the ways to create content that will sell is to anticipate the questions coming from the crowd. Put yourself in their shoes; if you are a potential buyer of your own product or service, what questions are you more likely to ask? What are the things I need to know about it? Why would I benefit if I get this product or service? Every single question about your webpage will help guide you in forming questions that will end up as the backbone of your content.
16. Go Local
Local search is your friend when it comes to searching for places, people, and things. The same holds true even without voice commands. You should optimize your content based on the place where you are. Think of it this way; most of these people who use voice command are looking for something. They are more likely to be matched to an area of close proximity than something from afar. As such, it is best to add local tags, if not your main address on your content (or at least at the About Us page).
Those are 16 ways to optimize your website for voice search. Make sure that when you’re in the hunt for a designer, your web design company should follow all these (and more) to get the best web results possible.