In order to run your business smoothly, you must understand your strengths and weakness - We all have them. So often, many entrepreneurs enjoy doing all the work by themselves, making them jack of all trade.
In the beginning stages of your business activities - this totally makes sense but as you plan on growing, you should adopt other habits and start delegating your daily tasks to skilled professionals who can get things done.
The sole purpose for delegating your marketing work is productivity and positive results. This will all depend on the type of marketing tasks you want outsourced.
- Digital Marketing Assistants
- Graphic Design
- Web and App Development
- Search Engine Optimization (SEO)
To better understand what tasks will be best to outsource.
Here are 5 popular marketing tasks being outsourced daily to help Startups, entrepreneurs and Small businesses scale online and mobile in today's digital world of marketing.
1. Digital Marketing Assistant
A digital marketing assistant is a strategist that organizes your marketing tasks like; Search engine optimization, pay per click, social media, link building and content marketing. I most cases you will work with multiple DMA's as they are all independent assistants.
With Backlinkfy, we dedicate a marketing assistant who works with you directly to accomplish all your goals including; Strategic planning, Content, deployment and promotions.
2. Graphic Design
Not everyone is an artist, not even if you have designed before and that’s why graphic design is for a skilled and talented expert on detail.
Designing projects can be time consuming and frustrated, so get your frustration out the way and hire a professional to worry about it.
3. Writing Web Content
Web content writing goes hand in hand with SEO.
If you plan on having a blog on your site that needs frequent updates and technical content writing, you will need to hire an expensive writer (Big NO if you are a small business) or just outsource the duties to skilled professionals who will get your words out in a clear and well structured written manner. Make sure they have written content for successful blogs.
4. Web Design, Development and Apps
Outsourcing web or app development can be nagging, because developers use different programming languages that you probably don’t understand. It is still a great idea to find someone you don't know to get this done for a better price.
In some cases, you can have the web developer or company manage your website or App at very minimal cost, which helps you save more!
5. Search Engine Optimization (SEO)
You must be wondering why this is separate from digital marketing. SEO is a significant part of digital marketing but only focuses on one objective - Getting your website ranking better on the first page of search engines (Mostly Google).
SEO is a intravenous task in that - you need to keep digging and coming up with difference strategies as search engines are in total control of their Algorithms.
This is one task that should always be outsourced or given to the right professional. Don't make the mistake of having your website wiped out from Search engines because you failed to follow guidelines.
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Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA.