6 Effective Backlinking Tips Local Businesses Should Use
Backlinks are still the cornerstone of any search engine’s algorithm. However, having the right types of backlinks can mean the difference between high page rankings and search engine penalties.
Therefore, it's imperative that your backlinking campaigns are being done properly and the link building strategy you are using is white hat.
Local search is becoming more and more popular ever since the Google algorithm changes over the last few years. Therefore, even though it's important to have links from high authority domains, it's just as important to have links from local sites as well. Even if they are not high page ranked domains because they show hyper-focused relevance in the eyes of the search engines.
1. Sponsor a Local Sports Team
By sponsoring a local sports team, you will not only be giving back to the community, which is good for business, but you will also be getting a really good link from their website as well. And since it's a local link, you are receiving that benefit also.
Additionally, since local sports teams are often younger groups of people, you can also help promote that team via text marketing, which is extremely effective with younger age groups.
2. Offer College Discounts
Develop a discount program for your area colleges. The colleges will then put your link on their website showing your discount and how it works. Additionally, you can develop an SMS text message campaign once you have some email addresses and continue to promote your discount program through this channel.
3. Partner With Other Niche Related Local Businesses
Working with other related local businesses can help you in several ways. You can cross promote and offer discounts and special offers to the other's customers.
You can generate high quality links by contributing to their blog by providing valuable information that educates their audience.
4. Design a Local Resource Page on Your Website
Design a local resource page on your website using keywords you'd like to rank for. This is a local resource page full of helpful information and recommendations about popular places in your area.
For example, you could write about the top 10 best restaurants, the best parks, museums or anything else people might be searching for more information about. If your information is helpful enough, other area sites will link to it, which will give you more great local links. Additionally, you could include an opt-in form that will also help with lead generation as well.
5. Get Involved in Your Community
Develop relationships with other local businesses and offer to sponsor events for them. Car dealerships, churches, restaurants or any other businesses you like. When you do this, those businesses will talk about you, give you credit for the event and include a link about the event on their website.
Additionally, this will also get you lots of exposure on their social media pages, as well as your link being added to those pages also.
6. Participate in Local Group Forums
Find and sign up for as many local group specific forums as you can find and begin participating in them. You can participate by answering questions and giving advice or information about whatever is being discussed.
As an active participant, you are given the opportunity to add a link to your profile so the readers can learn more about you and your business.
Make sure you are providing genuinely helpful information and not blatantly spamming the group or they will ban you. Or worse, ruin your reputation in the process.
If you would like more information about building local links to your business website, please contact us today and let us show you how we can help take your business to the next level.
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.