Marketing is an essential connector between products and services to the people who need and want them. Discovering the pain points within your target audience is an important role of your career in marketing, and can actually be one key to staying ahead of the competition in marketing.
These will not stay the same all the time, and in order to remain relevant, your means of delivery and methods must evolve as your customers increase.
Develop new methods to deliver your products or services to your audience
One way to stay ahead of the competition is to develop diverse ways to deliver your solution (product) to your target audience.
A few years ago, blogging was a growing method to meet customers; however video messages and mobile marketing are an essential role in delivery today. Giving yourself room to grow is an excellent way to stay ahead of your competition.
Stay informed of changes, laws, guidelines, and innovative techniques
Every new trend will not work for you and you are the one responsible for knowing what to try and what to dismiss based on your audience. But some new ideas can be largely successful and connect with your audience in a new and profitable way.
Also, you don’t want to get wrangled into legal battles and break guidelines, as these can be a huge drain on your time and reputation.
For example: Kim Kardashian was recently forced to erase an Instagram message that violated the terms of her advertising agreement in being able to market medications according to FDA standards. Reports even hinted at a possible fine because of her disregard or ignorance.
This is an important lessons for all marketers as we are all required to know the laws before executing a marketing campaign.
Keep up with the leaders and innovators in your industry
This helps you quickly implement new practices and methodologies. Easy ways to stay updated with the leaders in your niche is to sign up for their newsletters, receive email updates of new blogs, and connect with them on social media channels like Facebook, Youtube, Twitter, Instagram, and Linkedin.
Your goal is not to do everything they do, rather to allow what they’ve learned and implemented to be an option to you as you roll out your next marketing campaign.
Your competition is likely doing the same thing, so it is not wise to mimic everything they do, but customize some of their techniques for your audience.
Receive feedback and implement improvements
Do not be afraid to develop a survey as it can give you valuable insight into how your audience is receiving your methods, and what they would like to see you change or discontinue.
Tough skin is necessary as they are not always the nicest critics, but they will let you know what they like most. Be aware that some respondents to your surveys may not even use your products or services, so be sure to respond with grace and make changes (if necessary) in stages, not all at once.
Finally, you must keep an eye on your competition, but don’t be drawn into following everything they do. While this is a crucial step in staying ahead of your competition, you cannot allow it to deter you from ideas you would like to implement.
A balanced approach is necessary when watching your competition. Use wisdom and discretion, but don’t be too proud to utilize some of their techniques. You don’t have to reinvent the wheel, just find a more efficient way to use it for your operation.
Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of backlinkfy.com and a go to consultant for startups and small businesses in the USA.