How To Track And Validate Sales Website Leads By Marketing Channel
No one ever failed because they had too much information. Not knowing what to do with information is what becomes dangerous. Take, for example, the information online marketers receive from their lead generation websites. Google Analytics provides these marketers with numbers telling them how many conversions their sites generate.
Marketers use that information to make decisions about improvements to their sites that they believe will draw in more customers. However, what we here at PPC campaign management agency Straight North have discovered is that most marketers aren’t using the information they’re getting correctly, because they don’t have the processes in place to make the best use of it.
Implementing a lead validation and tracking procedure into an online campaign provides marketers with more detailed information about which conversions are true sales leads and which sources generated them. Because nearly half of all website conversions aren’t even sales leads, such as job applications, marketers can go forward with misleading information. Validating and tracking sales leads can provide marketers with a layer of information that can help them make better-informed decisions.
The following guide details the step-by-step process of implementing lead tracking and validation into an online marketing campaign. There’s no danger in having as much information about your website as you can — the danger is in not knowing what to do with it.