How To Use PPC Campaigns And Attract Traffic That Converts To Sales

A Pay-per-click advertising campaign can be an important marketing strategy for your startup business.

Pay-per-click campaigns give you an opportunity to attract targeted traffic to your site and by so doing, enabling you to receive interested buyers for your products or services.

When you have a startup business, it is vital for you to consider hiring a PPC management service or a professional expert to ensure that your campaign takes the right direction.

Most PPC campaigns are not just about mere clicks but you should ensure that you have observed important measures that will increase your sales and attract a huge traffic on your site.

Most used PPC campaign platforms - Google Adwords and Bing Ads.

PPC campaigns management process

Startup businesses are faced with a myriad of challenges since they are new to the market. Several factors determine the success or failure of business, especially how you market your business.

The way you advertise your business will have a direct impact on its success or failure.

PPC campaigns attract specific target individuals to your site and then change them into buyers when you have the right information to back the click through (well written Ad Copy and keyword research).

When seeking PPC management services, you must ensure that the kind of products or services you are offering can attract many target buyers, retain them and convert them to buyers.

You can achieve a great deal of benefits when you use PPC campaigns the right way.

Thinking about using PPC Ad campaigns, this is how you can use it to elevate your startup to the next level.


1. Highlight your objectives

Setting your objectives and goals clearly is important when you intend to use PPC campaigns for your new business.

This will ensure that your campaign is moving in the right direction to achieve your goals. When you highlight your goals you will be able to follow your progress in the campaign.

You will specify what you want it to do in order to attract traffic, increase sales or create awareness for your products or services. In this case - when seeking to hire a PPC management service, you should make sure that the service will guide you an attain to your goals. 


2. Draw a budget

Before engaging with a PPC campaign you should first draw a relevant budget to ensure that you will be able to achieve your intended goals. You should ensure that what you are using in your campaign is paying back.

This means that what you are paying to attract buyers is bringing back a significant amount of money through sales.

The aim of the campaign is to help you make significant sales that will earn you sustainable profits and provide return on investment on your campaigns. When conducting your PPC management you should check to ensure that your campaign is not a failure, do adjust it according. 


3. Find the correct keywords

Keywords are essential to the success of your business. This is what will allow those searching for similar products or services land on your site. Make an attempt of using a keyword that will lead buyers to your products upon selecting their online search.

This means that you should avoid using general keywords that will lead to wide scope of choices that might make your advert not to be seen or appear in front of the right audience.

Leverage on using narrow and more precise keywords that will lead searchers to your products more easily. This is where you will need PPC management services from a professional expert to help you select the most successful keywords for your campaign.


4. Make clear descriptions about your products

Making a clear description about your products and services will make the buyers be aware of the exact meaning of your offering.

The description will make clear the products' features, prices and usage. You should also ensure that your description adheres to the rules of the search engine you use.

This will make your campaign more successful by giving your buyers a glimpse of the product they are intending to buy. The description should be void of mistakes and errors to make it more relevant.


5. Make a captivating headline for your business

An attractive headline will help capture the attention of those who are looking for your products. A captivating headline will make your adverts more appealing and this will possibly attract more traffic.

The traffic will later turn into customers and your business will benefit a big deal through increased sales. A captivating headline is more important than a high keyword score hence the need of making it more appealing.


6. Avoid misleading your buyers

It is imperative to give the right information on your site to prevent misleading your clients. When you give untrue information about your business and products, you will disparage the reputation of your business through negative criticisms.

Negative reviews will hurt the future of your business hence telling the truth is the appropriate choice for the good of your business.


7. Make attractive Ad copies

Your ad copies must be lively and attractive to capture the attention of those who view your site. The ads copies must be clear, attractive and exceptional for the campaign to be a success.

Ad copies are an integral part of the campaign success. When your ad copies are a not appealing, you will not be able to attract buyers. This inability to attract buyers will spell doom to your business.   


8. Maintain high conversation rates

High conversation rates in a PPC campaign are very vital for the success of your business. Conversation is what keeps buyers close to you by giving them clarifications and descriptions of the products they are looking for.

For your information, a higher conversation is vital than other ratings such as click-through-rate.

Maintaining a close relation with your customers creates a strong bond that is important for your business to thrive in wake of stiff competition.  You should, therefore, enhance your PPC campaign frequently to improve your conversation ratings.


9. Utilize on more than one PPC

There are a number of search engines that provide PPC campaigns such a Google, Yahoo/Bing. You should utilize on more than one campaign platform to help you increase your customer base and be able to improve your business.


10. Evaluate your campaign

Evaluation of the campaign will help you tell the direction your campaign is leading to. You will be able to know whether it has been able to give you what you expected from the campaign.

It will also help in unraveling on the adjustments that should be taken to put the campaign back on track.

You should consider hiring a professional PPC management service to help you plan, implement and monitor your campaign.

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Divine Tumenta is an entrepreneur and professional digital marketing expert who has worked in digital marketing for more than 8 years. He is currently founder and CEO of and a go to consultant for startups and small businesses in the USA.