Posts tagged advertising
Facebook Ads Vs Google Ads : Which Platform Is Better For Small Business

Online appearance of banner ads gained popularity in 1994 introduced by Wired Magazine’s former online offshoot HotWired, a digital publication, sorting ways to generate revenue to pay its writers. The company planned and allocated small portions of its website to sell it to the advertisers, similar to ad spaces on a print magazine, naming the space as “banner ads”

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Market Segmentation For Beginners

Marketing is a broad category of business knowledge that covers many facets of a company's products and services, but at its foundation is the identification of markets and their subdivisions. These subdivisions or segments form the basis for which all other areas of marketing are dependent. The following is an introduction to what segmented markets are, and why they are important.

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