Posts tagged lead generation
Inbound Marketing: What Is A Lead Magnet?

Inbound Marketing or Lead Magnet, literally "magnet to prospect", are new concepts that we hear more and more about in the marketing world, more specifically in web marketing, that is, say online marketing. First, to understand these two notions, we must begin by noting that the Lead Magnet is simply a practical method of Inbound Marketing. But, what exactly is a Lead Magnet in Inbound Marketing?

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