Getting exposure for a well established Business is tough enough, getting exposure for a start up is dead heat, and can be really frustrating if you go about it the wrong way.Read More
In Advertising, half-life traffic is zero and for a very good reason. This means that the moment you stop shelling out cash for ads, the traffic stops and hell can break loss for your business.
The problem is, with typical conversion rates of 1-2% you're paying for 98 or 99 out of every 100 people to walk away and never come back to your site in most cases. To combat this inherent wastefulness of advertising, I have two phenomenon strategies I recommend no matter which method of advertising you use.Read More