Tips For Better Local SEO & Schema
All businesses need Search Engine Optimization (SEO), although there are different approaches that better suit local businesses compared to businesses without a physical presence. Local businesses have to attract customers locally and the best way to do that is by using the best SEO strategies.
This helps local businesses acquire potential customers actively looking for certain services and products in front of their door.
Assume that you have an interior decorating service in your area. If somebody searches for an interior design company, you want your business appearing high in the search engine results together with a map with your location as well as your business contact information. Local SEO is a must for your overall marketing strategy if you wish to get the most out of SEO.
One of the most powerful SEO languages is SEO markup, but it is still one of the least utilized. The reason why this is the case is that local businesses are often not aware of either how it works or how it should be implemented. If coded properly, it enhances your SEO plan, helps get more traffic to your website, and more customers into your store.
How Does Schema Markup Work?
It is important for businesses with an online presence to appeal to the search engines in the digital world of today. According to one study, 93 percent of search engine experiences start with an online search. Search engines are still the top driver of traffic to websites.
Schema markups refers to the rich snippets of contextual information appearing below the page title in the Search Engine Results Pages (SERPs). They help simplify the process of identifying and categorizing important information on your website to help streamline the search process.
Schema.org was developed to bridge the gap between search engines and businesses, because what really matters to all the parties is the user experience. Search engines would like to offer the most accurate information while businesses want to be appealing to potential customers. Schema was developed to answer that.
Major businesses have quickly adapted to various SEO strategies, but local businesses are not always on the same level with the most effective and recent trends. Local businesses looking to get a larger number of customers into their stores need to make use of SEO schema markups to help the search engines easily display important information.
While no conclusive evidence supports whether the markup language actually helps improve rankings, it directly affects the user experience and may lead to a higher conversion and retention rate.
How Does Schema Markup Help with Local SEO?
According to studies, when consumers search for products or services locally, they are far more likely to buy within just several hours.
Unlike PPC and advertising, local SEO generally appeals to people that are actively seeking the kinds of services and products that you are offering. Instead of you having to go to them, they come to you. Schema.org is able to pull information of different types, including business location, hours, testimonials, reviews, or even menus.
It is capable of siphoning the information directly from the footer and contact pages of your website. Remember that markup is not usually shown on the live version of a site, which means that it basically pulls the back-end information for users.
It means that not all information that’s made available to the search engines will be displayed on your site. You have total control over what is shown to website visitors as well as to the search engines.
Schema markup audits can show you how you can implement Schema to its fullest.
Showcasing Your Testimonials
Customer reviews are of great importance to businesses. A study by BrightLocal revealed that 88 percent of consumers use reviews to determine the quality of local businesses. 85 percent of consumers also read up to 10 reviews before they make a final decision.
This proves just how important testimonials and reviews are to potential customers. If the schema markup is used properly, it is possible to put your best foot forward and display them to consumers that are actively looking for businesses such as yours. It locates reviews across multiple platforms and shows them on the SERPs.
Publicizing Your Events
Publicizing your events can be quite helpful for businesses hosting events. It is not uncommon for small businesses to have a hard time publicizing their events. Events help build customer loyalty, but it can be hard to find the right ideas.
Fortunately, a schema markup that’s properly coded into your website can help you promote your event to the public. It helps search engines to display event information in the search results, and the more specific the markup, the more customized the results will be. Schema code can be used for business events of all types, from product demonstrations to charities to meetings and workshops.