What is Digital Marketing And Channels That Make It Work?
What is digital marketing?
Digital marketing is a term referring to different channels of reaching potential customers through measurable, targeted and interactive methods using solely technologies available. The end result is to put a product in front of potential customers , turning leads into sales.
Digital Marketing Channels include:
- Content marketing
- Social Media Marketing
- Search Engine Optimization aka SEO
- Search Engine Marketing (PPC and display ads)
- Online Campaign Marketing
- E-commerce marketing
- E-mail marketing
Content marketing is a marketing strategy that involves creating and distributing content that is valuable to a searcher, relevant to your products or services, and consistent to attract a defined set of audience with the sole purpose of driving lead generation and sales.
Social Media Marketing
This is becoming the new trend for putting your content in-front of an audience. Social media marketing is the process of gaining valuable traffic or website visibility through social media channels.
Search Engine Optimization (SEO)
Search engine optimization is the process of making your website rank on search engines through including targeted keyword to your Title, description and alt text on all pages within your site. You will also need to do off-page SEO which is link building.
Online campaign Marketing
This is organizing your online marketing efforts through a variety of targeted online channels and sites to increase website visibility and traffic.
If you own an online store, you will need to start doing some marketing. Ecommerce marketing can be simply defined as the process of driving online sales through awareness about your online store, it's products and services. eCommerce is driven by data analysis and A/B testing.
This is a form of direct marketing through electronic mail as a communication channel to raise awareness of a product or service.