As of 2019, Digital marketing is changing rapidly, as technology, techniques and strategies are being used to better manage campaign performance outcome. One of the oldest and most effective forms of online marketing is PPC or pay-per-click.
Running ads online is key to increasing your site visibility. Google Ads is a pay-per-click advertising campaign platform, so you only pay when a potential customers click your ad and lands on your page. Even with a limited ad spend, you need to make sure your budget is not being wasted by targeting the right people who will click on your Ads.
Online appearance of banner ads gained popularity in 1994 introduced by Wired Magazine’s former online offshoot HotWired, a digital publication, sorting ways to generate revenue to pay its writers. The company planned and allocated small portions of its website to sell it to the advertisers, similar to ad spaces on a print magazine, naming the space as “banner ads”
Google AdWords, is a pay-per-click advertising that gives small businesses the opportunity to get the word out about their product or service to targeted groups of people who are interested.
Starting with AdWords, you will need time and patience to understand every terminology and structure. To help you get started with AdWords campaigns, these will include knowing the functions of new AdWords features and many more. These tips can help beginners or someone who needs to brush up on their skills.
After all, organic SEO techniques offer solid results for a much smaller financial investment. Business owners may also feel that as they are operating on a smaller stage than their larger counterparts, pay per click advertising doesn’t really apply to them. But smaller businesses can draw great benefits from pay per click advertising. Even those businesses with healthy SERP’s may find that PPC ads can help to improve their online profiles, while generating increased revenue for the company.