Our PPC advertising service provides any startup or small business the perfect opportunity to get a share of targeted paid search traffic from search engines like Google, Bing and other local directories. 

PPC - Adwords - Bing -Ads

With our unique search optimization strategy, we can build online marketing channels to elevate your business in it's target industry or niche market. Our marketing strategy has helped over 45 Local Small Businesses as well as SaaS companies achieve the online presence they never thought possible. We assign a dedicated SEO expert, who will make sure your campaign is a success and you can start ranking for your targeted keywords. 

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PPC Campaign Client Case Study

PPC Case Study

 Google Adwords & Bing Ads Setup Process

Step 1

(Account Setup 1 to 3 Business Days)

Our in-house PPC Expert will take steps to learn about your business in order to create the most cost effective PPC campaign specific to your niche. Analyze your competition Ad campaigns to see how they are performing and what keywords are being targeted.

Step 2

(Initial Account Management 4 weeks) 

We do a complete analysis of your best-performing ad groups within PPC campaign and allocate funds to groups that are performing well. After collecting data, we proceed to A/B testing and see which Ads are performing and have conversions.

Step 3

(PPC Consultant Manages Account)

Your campaign is now receiving targeted traffic and you see the flow in your analytics tool, but this doesn’t mean that our service is done.

We Optimize and Manage

PPC Campaign Audits → Google AdWords → Bing Ads → Display Network Advertising → Facebook/Instagram Ads→ Google Re-marketing → Search Network Advertising → Twitter Advertising → Pinterest Ads → StumbleUpon – Paid 

PPC Management Services

  • Dedicated account manager

  • Website Landing Page consulting

  • On-going development strategies

  • Optimizing for higher CTR

  • In-depth pay per click analysis and report

  • Boost volume and reduce spending

  • On-going conversion tracking

  • On-going ad copy and analysis

  • Increasing conversion

Return on Investment (ROI)

  • PPC Copy writing

  • Bidding strategy - budget allocation

  • Bid Management

  • Strategic keyword recommendations

  • Extensive Keyword Analysis

  • ROI Rate Reports

  • Re-marketing after data volume

  • Performance Reports and adjustments

  • Campaign upgrades

Pay Per Click Formulas To Keep In Mind


CPM: The CPM stands for cost per thousand impressions. is the rate to be charged or paid for every 1,000 times an advertisement is displayed. It is widely used to set pricing for banner ads.

The formula for calculating CPM based on CTR and CPC is:

CPM = 1000 × CTR × CPC


CTR: The page click through rate (CTR) is the number of ad clicks divided by the number of page views.

The formula for calculating CTR based on CPM and CPC is:

CTR = CPM / (1000 × CPC)


CPC: The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad.

The formula for calculating CPC based on CTR and CPM is:

CPC = CPM / (1000 × CTR)

Backlinkfy creates your PPC campaigns from setup to implementation. We build your entire PPC marketing campaigns and measure performance weekly, focusing on ROI.