With our unique paid search optimization strategies, we can build online marketing campaigns to elevate your small business in it's target industry or niche market.
Our marketing strategy and optimization process has helped over 100+ Local and nationwide Small Businesses as well as SaaS companies achieve the online presence they never thought possible. We assign a dedicated pay per click expert, who will make sure your campaign is a success and you can start ranking for your targeted keywords to attract sales and leads.
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PPC Formulas To Keep In Mind
CPM: The CPM stands for cost per thousand impressions. is the rate to be charged or paid for every 1,000 times an advertisement is displayed. It is widely used to set pricing for banner ads.
The formula for calculating CPM based on CTR and CPC is:
CPM = 1000 × CTR × CPC
CTR: The page click through rate (CTR) is the number of ad clicks divided by the number of page views.
The formula for calculating CTR based on CPM and CPC is:
CTR = CPM / (1000 × CPC)
CPC: The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. This is the most common for small businesses and startups.
The formula for calculating CPC based on CTR and CPM is:
CPC = CPM / (1000 × CTR)
Backlinkfy creates your PPC campaigns from setup to implementation. We build your entire PPC marketing campaigns and measure performance weekly, focusing on ROI or optimize your current paid search campaigns.
Our Google Ads & Bing Ads Process
(Account Setup 1 to 3 Business Days)
Grant Us access to your Google ads account.
Our in-house PPC Expert will take steps to learn about your business.
Create the most cost effective PPC campaigns specific to your niche market.
Analyze present campaigns & your competitor Ads performance.
Create targeted keyword & negative keyword lists.
Setup conversion tracking.
(Initial Account Management 4 weeks)
We do a complete analysis of your best-performing ad groups within Google ads or Bing.
Allocate funds to groups that are performing well.
After collecting data, we proceed to A/B testing & see which Ads are performing with conversions.
Adjust budgets and bids per ad groups.
(PPC Consultant Manages Account)
Your campaign is now receiving targeted traffic.
See the flow in your analytics traffic tool.
We will continue to monitor & optimize your campaigns.
Grow your targeted traffic and revenue.
Our Goal is to achieve a 4X ROAS & up every month for your campaigns.
We Optimize and Manage Your Online Campaigns
PPC Campaign Audits → Google Ads → Google Remarketing → PLA Shopping → Bing Ads → Display Network Advertising → Search Network Advertising → Mobile Ads
PPC Consulting Services
Dedicated account manager
Website Landing Page consulting
Strategy development & Implementation
Optimizing for higher CTR
In-depth pay per click analysis
Boost volume and reduce ad spend
On-going conversion tracking
Ongoing ad copy and analysis
Increasing conversion per performance
Weekly & Monthly campaign reports
eCommerce: PLA, Video & Display ads
Bidding strategy - budget allocation
Strategic keyword recommendations
Extensive Keyword Analysis
ROI Rate Reports
Remarketing campaigns after data volume
Performance Reports and adjustments
Audit Business or Present Campaigns
Don’t be worried, this is simply to make sure we can get the ball rolling in the right direction before campaign setup. In this instance it is how I present to you my accountability. With this in mind, this helps to show where there are vulnerabilities and opportunities. A report will be generated that shows how your digital marketing performance and where some assistance is needed the most. All audits are the gateway to campaign success.
Research Keywords & Competitors
An effective PPC Campaign begins with a strategic timeline and goals. with industry insights and research on your competitors, we create a directive campaigns with user intent in mind. With this reformed and targeted strategy, your campaign will start to improve and grow. Keyword research includes; your top selected targeted keyword list, negative keyword list and competitors keyword list.
Getting all the data is just the beginning. Implementing the overall ppc strategy effectively will justifies the performance and outcome. Some paid search campaigns perform better than others, why? because of implementation. This could be the break or make part of your campaign, so we make sure all your priorities are intact before launching!
Ad spend can be a blessing or a curse. You can spend your whole budget, get traffic and no conversions. Why? Because you are unable to target the right traffic and maximize your ad budget. Our campaigns are focused on ROI, so we spend the majority of time making sure your campaigns are performing and maximizing every penny towards a conversion, sale or signup. We also make sure you have the right tracking code installed on your landing pages, so we can better optimize your conversions.
Running any campaign comes with a primary goal; Increasing conversions. We do ongoing tests of landing pages, study and monitor where visitor traffic flow through your website. Through proper testing and data collection, we are able to fine-tune your campaigns to bring you improved results.
Data Usage & Ideas
Using the data collected throughout the marketing process, we can use it to further improve your ads. This will help us discover new opportunities for growth which = more revenue for your business.